Greater Sydney Area
As a columnist for The Australian and founder of the Financy Women's Index, I’ve seen what happens when the promises of corporates and governments break under pressure and fail their most important stakeholders. I specialise in Narrative Stress-Testing & Communications: auditing the lived experience of employers and employees to ensure that pay equity, leadership, and cultural integrity aren't just buzzwords or tick boxes but structural realities. My weekly wealth column in The Australian and The Financy Women's Index serves as my real-time feedback loops; it is where I track the intersection of market sentiment, behavioural trends, gender economics and the diverse financial realities of Australians. In my corporate work, I partner with leaders and organisations that understand a strong, data-defensible Strategic Narrative is the only protection for a brand during a crisis. With over 20 years of experience driving national conversations in Australia, I have built a career at the intersection of journalism, finance, insights and corporate strategy—bridging the gap between government and corporate promises and the people they must respectfully serve.
Applying 20+ years of national business journalism and economic reporting to drive tech-forward corporate affairs, governance and ESG narrative. Strategic Communications Advisor: Architected and delivered sophisticated, integrated communications strategies and culture engagement frameworks for tech startups and high-growth ASX listed companies, supporting senior leadership teams and internal marketing resources. National Benchmarking & Editorial Authority: Authored the Financy Women’s Index (FWX), applying decades of journalistic rigor and public facing thought leadership to translate complex economic data into a national benchmark supported by the ABS and Deloitte. Platform Innovation & Regulatory Strategy: Designed and launched HR/Reg-tech platform: WGEA-Aligned Stress Test powered by the IMPACTER B2B data tool, providing corporate leaders with the technology to measure and optimise gender equity performance in line with Positive Duty requirements. Responsible AI Governance: Implemented ethical AI frameworks for SaaS products to ensure data privacy and minimise algorithmic bias, bridging the gap between emerging technology and executive decision-making. Strategic Global Partnerships: Secured and managed multi-year partnerships with high-level entities including UN Women, AMP, and the ABS, with full P&L and commercial responsibility. National Media Advocacy: Serve as a regular public spokesperson (ABC, SBS, Nine), utilising a reporter’s lens to elevate technical personal and women's financial data to a national stage, resulting in an 8-million-view media lift.
Financy founder Bianca Hartge-Hazelman talks to remarkable women and men about their life changing stories on gender equality and the lessons they've learned about money and achieving success along the way.
Strategic lead for high-growth tech and lifestyle brands, managing end-to-end reputation architecture, digital ecosystems, and stakeholder engagement. Strategic Client Partnerships: Lead communications and public affairs for a diverse portfolio including but not limited to Roadport, Heirwealth, The Orchard, and Data Drives Insight, translating complex data into high-engagement marketing and sales content. Full-Funnel Digital Execution: Direct and execute all social media management and performance marketing (Meta, LinkedIn) to drive brand visibility and lead generation. Marketing Automation & CRM: Manage HubSpot ecosystems to streamline customer journeys, automate communications, and ensure data-driven engagement. Earned Media & PR Campaigns: Design and execute national public relations and social media management campaigns, including the authoring of media releases and securing high-profile placements through an extensive network in business and government. Executive Voice & Brand Narrative: Serve as a trusted advisor and speechwriter for CEOs, developing high-impact presentations, briefing notes, and brand video scripts that inform Board-level decisions. Commercial Advisory: Provided data-driven strategic recommendations that reduced inefficient tactical efforts and improved executive decision-making "churn" by $100,000 in three months for corporate clients. Culture & Workplace Engagement: Devised integrated engagement strategies and internal HR communications that resulted in a 25% increase in workplace culture initiative participation.
• Financial News Reporting: property, superannuation, financial markets, regulations, and investment trends. • Strong understanding of VC / business and economic landscape, regulatory environments and social impact trends. • Expertise in orginal feature-length content and high-quality news that identifies emerging regulatory trends and ignites conversations across digital and print platforms. • Idea generation and write in-depth profiles of well-known business leaders, for masthead special reports, managing the initial interview to organising photoshoots and visuals. • Proven ability to deliver high quality news under intense deadline pressure without compromising editorial rigor or attention to detail. • Consistently focused on driving audience engagement and digital readership through social-impact trends and economic landscape analysis.
Consistently crafting monthly thought leadership and opinion columns, exceeding 700 words, for prominent financial publications across the Australian Financial Review titles including Smart Investor Magazine. Delivering compelling and actionable content aimed at assisting investors in wealth creation and capitalizing on emerging opportunities. Focusing also on women's wealth generation, leadership, impact, ESG (Environmental, Social, and Governance) investment prospects, and the promotion of financial literacy to advance economic equality. Engaging with an extensive readership base, with a reach exceeding 70,000, fostering discussions and providing valuable insights to the financial community.
Content Sourcing and Delivery - Sourced and delivered daily print, online, and multi-media content for the Australian Financial Review, with a primary focus on financial markets and companies. Provided specialised coverage of Australian and global financial markets, regulations, politics, policies, investment trends, and strategies. AFR Reporter - Served as an AFR Reporter on Financial Review Sunday, hosted by Channel Nine. Hosted AFR Online TV Program - Took on the role of hosting a weekly AFR online TV program, titled Market Minutes. The program offered in-depth analysis of the performance of global markets and companies, featuring high-profile guest interviews and comprehensive analysis. Features and Profile Writing - Demonstrated proficiency as an experienced features and profile writer, particularly in crafting engaging stories about successful financial markets professionals and company executives. Live Event Coverage - Brought live special events coverage to both online and print platforms, with a particular focus on events related to the financial services industry.