São Paulo, São Paulo, Brazil
I've spent 10+ years building brands that people feel, not just see. From the brand floor of adidas during the 2014 World Cup, to crafting brand experiences for Pandora across Brazil and LATAM through PR, influencer, and events, to designing luxury brand experiences at Montblanc, I've always been drawn to the place where strategy meets real human connection. My work sits at the intersection of brand, go-to-market, and partnerships. I've built integrated campaigns from scratch, shaped earned media narratives, managed complex multi-stakeholder ecosystems, and led cross-functional teams across matrixed organizations, all while staying obsessed with the story the brand is telling and why it matters. I'm now intentionally choosing what comes next. After years inside global corporations, I'm looking for work with real stakes, brands being built, markets being entered, stories that need telling. I'm drawn to founders who care about meaning, global brands entering or scaling in LATAM, and projects where marketing acts as a growth driver, not a support function. Based in São Paulo. Italian & Brazilian citizenship. Open to wherever the right work is. If you're building something that matters, let's talk.
• Led brand, go-to-market, and partner marketing strategies for Brazil, owning the full cycle from strategy to execution, and acting as the strategic connector between regional leadership, agencies, PR, influencer, and commercial teams. • Led integrated brand, PR, influencer, and experiential marketing campaigns, managing a broad ecosystem of partners, agencies, creators, and internal stakeholders. • Defined PR strategies and earned media narratives in collaboration with agencies and regional teams, supporting brand positioning, product launches, and key cultural and seasonal moments. • Owned marketing budget governance, KPI frameworks, and ROI optimization, partnering with Finance and regional leadership to support business performance and growth objectives. • Acted as a strategic connector across Marketing, PR, Digital, Influencer, Sales, VM, and Regional teams, driving cross-functional alignment and execution excellence. • Led localization of global campaigns, ensuring brand consistency while adapting strategies to local consumer insights and market dynamics. • Led the redefinition, planning, and execution of “Pandora in Rio” (Carnaval 2025), a strategic PR and influencer-led event for Brazil and Mexico, aligned with regional brand positioning and LATAM leadership. • Acted as Project Manager for the LATAM Sales Convention (in Mexico), leading end-to-end planning and execution, including event strategy, brand narrative, visual identity, and stakeholder coordination with regional leadership and agencies.
• Led wholesale and partner marketing initiatives focused on brand experience and co-marketing strategies with strategic accounts, ensuring alignment with global brand standards and luxury positioning. • Reframed and led the restructuring of the Trade Marketing area into a brand-led, partnership-driven Wholesale Channel, strengthening brand governance, processes, partner touchpoints, and execution guidelines across key accounts. • Managed co-op marketing budgets, media investments, and ROI analysis, supporting performance optimization and informed resource allocation decisions. • Led the concept, planning, and execution of the Elvis Presley Collection drive-in experiential launch during the pandemic, engaging VIP clients and partners across retail and wholesale channels through a differentiated brand experience.
Led wholesale and partner markeHng iniHaHves focused on brand experience and co-markeHng strategies with strategic accounts, ensuring consistency with global brand standards and luxury posiHoning.
• Led go-to-market execution of global and regional Reebok campaigns, translating brand strategy into scalable initiatives across key consumer touchpoints and retail formats. • Acted as a bridge between Global Marketing, Sales, and local teams, ensuring brand consistency, operational readiness, and execution excellence in a fast-paced, matrixed environment. • Managed integrated campaign planning, experiential activations, and budget allocation across multiple initiatives and seasonal calendars. • Played a key role in the Reebok Brand Launch in Brazil (2015), supporting brand repositioning and market presence.
• Supported go-to-market planning and execution of global and regional adidas campaigns, translating brand strategy into localized initiatives across wholesale and retail channels. • Collaborated closely with Global Marketing, Sales, and local teams to ensure brand consistency, execution alignment, and operational excellence. • Contributed to integrated campaign planning, experiential activations, and performance tracking across key initiatives. • Supported major global sports marketing moments, including the FIFA World Cup 2014, aligned with brand and commercial objectives.
Played a key role in the go-to-market planning and execu2on of global and regional adidas campaigns in Brazil, transla2ng brand strategy into localized ini2a2ves across wholesale and retail channels.
Played a key role in the Reebok Brand Launch in Brazil (2015), supporHng brand reposiHoning, go-to-market strategy, and market entry iniHaHves in close collaboraHon with Global MarkeHng teams.