Tel Aviv District, Israel
Own and execute multichannel marketing strategies across email, in-app, and messaging to support global initiatives. Work closely with cross-functional teams to deliver personalized, data-driven campaigns at scale. Manage complex marketing flows using Salesforce Marketing Cloud and SQL-based segmentation. Collaborate with product, creative, and analytics teams to optimize user journeys. Track and analyze performance using Mixpanel, driving continuous improvement. Focused on delivering relevant, timely messaging that supports both business goals and user experience.
Soldier in the International Department of the IDF’s Spokespersons unit.