Etobicoke, Ontario, Canada
A passionate and skilled account management professional with over 4 years of experience in marketing, advertising and brand communications. Proven track record of leading and executing integrated advertising and marketing projects. Has experience of handling a roster of notable brands in a highly fast-paced environment and driving them towards growth. Is result-oriented and process driven while managing projects and has an eye-for-detail. Believes in the philosophy of 'thriving together' and ensures building stronger and fruitful relationships within and outside of agency. Post-graduate in Advertising and Marketing Communications and Project Management. Notable accounts managed: Maruti Suzuki, McCain Foods, Hush Puppies, Aviva Life Insurance, Power and Bata Footwear, Tata Docomo, Fortis Healthcare, Veeba Sauces, V-Nourish, Orient Lighting and Switchgear Brand categories: Automotive, CPG, Food and Beverage, Fashion, Retail, Healthcare and more
- As part of the Project Management Leadership Club Team in association with PMI Toronto Chapter undertook live project. The scope was to plan, develop, execute and host virtual networking and industry events for peers within the provided timeline - This initiative directly dials up Humber's strategic goal of creating 'career-ready citizens' - Primary research done amongst students to know industries of their interest - Success criteria of having at least 50 participants in the event was successfully achieved - Another success criteria of hosting the event on decided date and finishing and beginning event on time was also achieved - Co-ordinated with and invited 11 PMI Toronto Chapter experts from different industries as guests for the event - Curated and published list of PMI Toronto and Lakeshore chapter events for peers in PMPG course, included event reminders for each week to ensure participation - Used MS Project to create schedule baseline. Project charter, communications management plan, risk register, lessons learned amongst other documents used for the project.
- Managed Maruti Suzuki True Value's advertising and marketing operations across the country. Acted as a liaison between the client and agency - Worked on more than 20 campaigns including activations, paid media, owned media, email marketing, print and radio - Launched a major 360 degree integrated campaign #MoveWithTrust and coordinated with production house for broadcast and production - Developed briefs and briefed the creative or studio teams to initiate projects - Worked alongside strategy, creative, production and finance team to ensure alignment of work, budget and timelines - Developed marketing plans, standard operating processes, workback schedules, budgets, competitive analysis - Built long lasting and harmonious relationship with the client to drive long-term growth and success of their of business
- Executed multiple campaigns for Bata Footwear, Hush Puppies, Power Footwear, Veeba, V-Nourish and McCain Foods - Primary point of contact for clients on all brands, managed client expectations and scope of work - Launched McCain Food's latest product - SureCrisp Fries in India in B2B and B2C segment through participation in Food Technology events, partnering with QSRs and cafes, influencer marketing and social and digital campaigns - Successfully launched V-Nourish brand in Indian kid's health drink category through 360 degree communications plan - Executed multiple campaigns for Bata, Power Footwear and Hush puppies including production, social & digital, influencer marketing, POS, in-store communication and celebrity management