Gurugram, Haryana, India
As the Chief Marketing Officer at Kshema General Insurance Limited, I am focused on refining the marketing excellence of the organisation and am tasked with developing, implementing and executing strategic marketing plans to drive revenue generation and enhance brand equity. Along with this I also lead the D2C business, building India's first D2C general insurance company focused on the rural sector. I am passionate about creating innovative and customer-centric brands that address the unmet needs and challenges of customers. With close to two decades of international and regional experience, I have led large-scale initiatives to drive business growth through strategy, marketing, and digital transformation for global and local brands. In my previous roles, I headed marketing across 10 countries for OPPO across all product categories. I have a MBA from École des Ponts Business School and a BA from Delhi University. My core competencies include brand strategy and business strategy
As the chief marketing officer of Kshema General Insurance, I am focused on refining the marketing excellence of the organisation and am tasked with developing, implementing and executing strategic marketing plans to drive revenue generation and enhance brand equity. Along with this I also lead the D2C business.
Head marketing across 10 countries, tasked with building the OPPO brand, product marketing, and digital transformation in APAC, for all product categories.
Lead the combined strategic planning teams of Ogilvy, JWT & Mirum in Malaysia
Joined the leadership team of OYO ( Softbank Funded Company) with a mandate of turning a tech startup into a powerful consumer brand capable of creating brand pull in a highly commoditized and discounted e-com environment. Started by building brand consistency in customer experience across offline, online, in-app & product.
Strategic Planning lead for PepsiCo, Nestle Kitkat, Munch and GSK