Sumit Bhardwaj

Associate Manager - Analytics at DWAO

Uttarakhand, India

About

Team player, good at decision making and highly dedicated. Proficient at Digital Analytics tools like Google analytics 4(implementation, reporting, troubleshooting), Firebase Analytics, Adobe Analytics, Google tag manager(datalayer creation, variables, triggers and tag configuration and management), have been constantly using Looker Studio for visualization and reporting purposes , helping and guiding the development and marketing teams through the most valuable insights extracted from the data patterns. Have a good knowledge of implementing various tracking codes(pixels) through GTM , Adobe Launch and troubleshooting the related issues. Hands on experience on integrating tools like Hotjar, WebEngage, etc and provide critical insights about the platforms performance and user experience with help of session recordings, heatmaps and other reports generated. Aware about the relevant online marketing strategies any firm should incorporate in the business model, to achieve and conquer the requirements of essential KPIs and goals.

Experience

  • DWAO (6 yrs 4 mos)
    • Associate Manager
      Apr 2025 - Present · 1 yr 4 mos

      Helping Clients Across Industries to elevate their Digital Transformation Journey by consulting, educating and training them

    • Senior Associate
      Apr 2024 - Apr 2025 · 1 yr 1 mo

      Helping Businesses in taking data backed decisions about their digital presence. Educating and training clients on adopting and leveraging GA4. Currently leading a team of 6 Analysts working on multiple clientele.

    • Analytics Consultant
      Oct 2022 - Jun 2024 · 1 yr 9 mos

      Currently managing a team of 5 Analyst providing End-to-End GA4 migration support for Web and App platforms, GA4 implementation & Consultation, detailed analytics audits of websites and derriving useful insights from data for clients to help them grow their digital reach.