Noida, Uttar Pradesh, India
Growth happens when strategy, data, and communication move in the same direction. With 10+ years in digital marketing, my work has focused on partnering with brands and leadership teams to design marketing systems that are clear, measurable, and built for scale. I’ve worked across industries with large enterprises and high-growth brands, contributing to decisions that sit at the intersection of business objectives, consumer insight, and performance data. My approach is rooted in strategy and analytics, understanding what drives outcomes, where resources should be allocated, and how marketing can support long-term business momentum. Rather than chasing formats or trends, the focus stays on structure, clarity, and repeatable growth. Alongside performance and data, I bring a strong understanding of brand language and communication, how positioning, tone, and narrative influence behaviour across platforms. This allows creative execution to stay aligned with strategy, not exist separately from it. Areas I’ve consistently worked across include: Digital & performance marketing strategy Brand positioning and communication frameworks Data-led campaign planning and optimisation Funnel design and growth architecture Scalable marketing systems for evolving businesses I value collaborative thinking, informed decision-making, and marketing that earns its place at the business table.
Driving overall business performance across sales, P&L, and accounts, with a strong focus on strategy. Leading the development of high-impact marketing funnels, optimizing social performance, and shaping brand communication to deliver measurable growth.
Led digital strategy and campaign ideation, transforming ideas into impactful digital experiences. Drove innovation independently while collaborating with experiential teams to deliver cutting-edge, engaging solutions.
Developing and planning brand strategies for multiple clients. Handling brand communications & it's channels. Responsible for end to end Marketing (Offline & online ) campaigns. Leading & Heading Maxperience's Digital Agency.
Oversaw social media management and campaign strategies, maintaining brand reputation and handling customer feedback. Coordinated brand and influencer partnerships, developed strategies for product launches, and monitored social media escalations. Guided the design team on visual content, managed email marketing and e-support, and created social media content with peak season strategies.
Managed promotional activities and event planning, led social media marketing, and oversaw brand reputation. Conducted keyword research, developed marketing strategies, and implemented content, budgets, and schedules to boost visibility and engagement. Promoted products across social channels, optimized group pages, and drove traffic and revenue through digital marketing. Supervised team performance and maintained marketing standards.
Analyzed garment specifications with buyers, tracked sampling feedback, and managed approvals to streamline supply processes. Oversaw design and sample development using data-driven assessments to ensure compliance with buyer requirements. Developed and evaluated vendor performance metrics domestically and internationally, optimizing the supply chain. Monitored production status through analytics, identified deviations, and implemented corrective actions, reducing lead times and enhancing procurement efficiency.