Reading, England, United Kingdom
As a strategic marketing leader at Barracuda, I specialise in driving channel marketing initiatives that fuel partner growth and deliver measurable impact across EMEA. I’ve successfully built and led a new team through the complexities of merging businesses, navigating internal change and conflict with resilience, clarity, and a focus on outcomes. I lead the way on channel programs and initiatives that are adopted across the region, while managing the largest partner portfolio in EMEA. Consistently recognised as a top performer and trusted leader within my team, I bring a combination of commercial acumen, strategic vision, and a collaborative mindset to everything I do.
Developing and nurturing partner relationships across all levels of certification, from managed partners to growth partners. Creating co-marketing plans, including content building, digital campaigns, field events, telemarketing, bespoke vertical campaigns, and other initiatives. Head up brand awareness and pipeline generation through partners. Working with the partner community on global and regional marketing initiatives to educate both partners and partner managers. Managing regional field and partner budget for UKI & Nordics. Developing and creating regionally relevant partner facing materials to aid with onboarding, training, and education. Working closely with a large team of Channel Managers to ensure partners are engaged and educated on our solutions.
- Held full responsibility for all marketing and communication matters - Had full responsibility for stand design decisions, catering and giveaways for customer events - Provided marketing consultancy for specific campaigns and liaised with internal stakeholders - Maintained and updated company website, intranet site and internal marketing pages - Proactively drove, prepared and wrote all communication, for Altinet’s company announcements - Full responsibility, management and content writing for social media - Planned, wrote and distributed content for blogs - Planned and executed email marketing campaigns for demand gen - Nurtured relationships with the sales, marketing and technical teams - Managed lead generation team, transitioning MQLs to SQLs - Maintained thought leadership both internally and externally to ensure Altinet were experts in every aspect of business
- Conducted advanced market and competitive analyses, highlighting opportunities and trends - Conducted analysis and monitoring of online KPIs, and campaign ROI optimisation - Planned and executed all email marketing, content distribution and social media efforts - Built new and existing content into a new website design - Planned and executed rebrand for Altinet Ltd