Las Vegas, Nevada, United States
Beverly is a seasoned marketing executive with over 20 years of global experience in building and managing high-performing teams, launching high-impact campaigns and products, and driving revenue and value for leading brands and organizations. She holds an MPA in Management and Policy from City University of New York-Baruch College and a BS in Marketing from Howard University. As the Vice President of Brand, Product and Integrated Marketing at Zillow, Beverly leads the teams responsible for defining the core essence of Zillow's brand, bringing the products' stories to the market, and creating events and experiences that deliver on the brand promise. She leverages data and insights to analyze growth opportunities and competitors, and develops innovative digital strategies to drive brand loyalty and awareness via social media and digital content throughout the customer journey. She has successfully led global teams with deep P&L responsibility. Beverly is also an award-winning strategic marketer, board director, published author, industry thought leader, start-up advisor, crisis communication and brand reputation leader, and an internationally recognized speaker. She is passionate about using her skills and expertise to make a positive impact in the world, and serves as a board member of Beyond Type 1 and Goodwill Industries International.
As Vice President of Brand and Product Marketing, Beverly leads the Zillow brand, product marketing managers, partner marketing, and events and experiential marketing teams. Together, these teams are responsible for defining the core essence of what Zillow means to its’ customers, partners, and employees, bringing the products’ stories to the market, and creating events and experiences that deliver on the brand promise.
Member of Governance/ Nominating and Strategic Iniatitives Committees