Beverly Leung

Regional B2B Marketing Leader, APAC | SaaS, AI & Cybersecurity | GTM Strategy & Demand Gen | Turning complexity into commercial clarity.

Australia

About

Turning complexity into clarity—and clarity into momentum. As a regional “CMO” for global software, AI, and cybersecurity brands across APAC, I don't just run marketing activity—I drive real commercial momentum. I shape sharp, audience‑led strategies that cut through the noise, making the important things unmistakably clear so cross-functional teams can take decisive action. Deeply aligned with sales leadership, I take full ownership of regional go-to-market strategies, budgets, and pipeline impact. I thrive in complex, matrixed environments, acting as a trusted advisor to global stakeholders to translate corporate visions into highly localized, market-relevant programs. Whether standing up targeted ABM, partner, or executive engagement initiatives, my approach is data-driven and intensely focused on sustained growth. Ultimately, my favorite part of the job is building and mentoring high‑performing, multi‑country teams that win together. Core Competencies & Specialties: -Strategic Leadership: APAC Go-to-Market (GTM) Strategy, Regional "CMO" Leadership, Cross-Functional Alignment, Budget & P&L Management. -Growth & Revenue: B2B SaaS Marketing, Demand Generation, Account-Based Marketing (ABM), Pipeline Velocity, Sales & Marketing Alignment. - Brand & Market Impact: Executive Engagement, Partner Marketing, Audience-Led Messaging, Multi-Country Campaign Execution.

Experience

  • GitHub (Australia)
    • Senior Marketing Manager - ANZ, ASEAN & GCR
      Jul 2024 - Present · 2 yrs

    • Senior Channel Marketing Manager APAC
      Jan 2023 - Jul 2024 · 1 yr 7 mos

  • Field Marketing Manager APAC at Relativity
    Jun 2022 - Jan 2023 · 8 mos

  • Lifecycle Marketing Lead, JAPAC at Salesforce
    Jan 2021 - Jun 2022 · 1 yr 6 mos

  • ANZ Field Marketing Manager at Check Point Software Technologies, Ltd.
    Feb 2019 - Jan 2021 · 2 yrs

  • Channel Marketing Manager at Microsoft
    Oct 2017 - Jan 2019 · 1 yr 4 mos