Lagos, Lagos State, Nigeria
Most career advice assumes the playing field is level. It isn’t. And if you are a professional woman, especially one navigating multicultural environments, crossing industries, re-entering after a break, or building your own venture from a corporate foundation, you already know this. What you may not yet have is a precise name for the forces operating against you, and a strategy built specifically for the terrain you are actually navigating. That is the work I do. I am Dr. Betty Eziakor, founder of RISE with Betty™ — a cultural intelligence and career strategy practice for professional women preparing to make significant career transitions. My practice is built around one central idea: that the difficulty high-performing women experience in advancing their careers is not personal. It is structural. The invisible forces of gender, identity, culture, and systemic bias shape every career transition in ways that generic career advice does not account for. I call this the invisible anatomy of a career transition, and diagnosing it precisely is the first step in navigating it strategically. I work with five specific transition types: Industry Shift · Corporate to Entrepreneurship · The Global Professional · Re-entry · Strategic Repositioning Each has its own anatomy, its own cost structure, and its own strategic requirements. The RISE Method™ — Recognise, Interpret, Strategise, Elevate — is the diagnostic and strategic framework I apply to each one. Before founding RISE with Betty™, I spent over a decade in leadership roles across five industries — healthcare, logistics, medical devices, education, and publishing — and worked remotely and in person with multinationals based in Denmark, Germany, Israel, Nigeria, and the United States. I hold a PhD in Media and Communication, an MBA in Strategic Leadership, and a BSc in Medical Laboratory Science. This is not a theoretical practice. It is built on the research and the lived reality of navigating the same systems I now help others cross. → The RISE Strategy Session: A 60-minute diagnostic and strategy session. ₦100,000. risewithbetty.com
RISE with Betty™ is a cultural intelligence and career strategy practice for professional women preparing to make significant career transitions. The practice is built around a central diagnostic insight: that the difficulty high-performing women experience in advancing their careers is not personal, it is structural. The invisible forces of gender, identity, culture, and systemic bias shape every career transition in ways that generic career advice does not account for. We work with five specific transition types: · Industry Shift · Corporate to Entrepreneurship · The Global Professional · Re-entry · Strategic Repositioning Each has its own anatomy, its own cost structure, and its own strategic requirements. The RISE Method™ (Recognise, Interpret, Strategise, Elevate) is the diagnostic and strategic framework applied to each. The RISE Strategy Session is a 60-minute diagnostic and strategy session — the flagship 1:1 offer. Investment: ₦100,000. Dr. Betty Eziakor holds a PhD in Media and Communication, an MBA in Strategic Leadership, and a BSc in Medical Laboratory Science. She has 10+ years of leadership experience across five industries and has worked professionally across Denmark, Germany, Israel, Nigeria, and the United States. → The RISE Strategy Session: risewithbetty.com/strategy-call → The RISE Report™ (free newsletter): risewithbetty.com/newsletter → Website: risewithbetty.com
• Determine annual unit and gross-profit plans by implementing marketing strategies as well as observing sales trends/records to suggest growth and development approaches • Implement national sales programs by developing field sales action plans • Identify and drive actions to improve profitability • Develop, lead and execute negotiations • Identify suitable business (retail and/or wholesale) opportunities • Set up the infrastructure for the new business • Responsible for developing product knowledge and providing training to employees, customers and stakeholders • Share ways to improve products’ use with customers. • Oversee Advertisement and product awareness activities • Develop and implement new sales initiatives, strategies and programs to capture key demographics • Oversee Daily operations • Responsible for managing and implementing product activities through research, strategic planning and implementation
Responsible for developing and implementing business development and marketing strategies Duties: • Market research (new product, competition and market/industry trends) • Business development & growth creation – Regional key & priority account • Manage all training aspects to up skill local resources • Build strong Customer Relations with local business partners • Customer & market concept creation – pipeline & project development • Product launches, presentations and Lead planning • Stakeholder and Relationship management: Serve as the primary interface for strategic partner management to ensure healthy and growing partnerships
• Prepare a business plan for Nigeria based on company’s division strategies • Realization of the division targets by means of a result-oriented sales policy and active marketing for products • Evaluation and proposals for distributor selection • Design and implementation of local business and marketing plans • Share ways to improve products’ use with customers • Showcase products at events to create brand awareness and generate sales • Planning, application and monitoring of product registration for the divisional products in cooperation with authorized dealers, Regulatory Affairs MEA, the division’s admission department and local institutions • Management and monitoring of the local marketing and sales activities with regard to product releases • Coordination, planning and organization of scientific educational events, symposiums, customer workshops, trainings and promotion events, participation in professional fairs and congresses as well as visitor liaison • Key Account Management i.e. frequent visits as well as liaison of professional and scientific opinion leaders, important users and local purchasing bodies
•Drive Continuous Improvement to quantitatively and qualitatively improve costs, quality, and service •Identify waste in company processes and coordinate improvements projects on those identified through 6 Sigma and Lean methodologies •Monitor performance through the use of key metrics •Improve leadership and customer centric competencies through executive training/mentoring •Ability to handle multiple, complex priorities and balance the needs of each according to business impact. •Develop relationships with cross-functional business partners and participate in cross-functional teams, including stakeholders from IT, HR, Customer Service, Finance, Sales.