Bettina Wasteels

Managing Director EMEA

Baal, Flemish Region, Belgium

About

I'm a result-driven, customer and employee focused (general)manager offering years of success in Marketing, Communication, Sales, Innovation and Change Management. My humble management style helps me to keep my team attached and focused. I've been working in many sectors and industries, in both small and multinational companies. My entrepreneurial mindset keeps me up-to-date and constantly looking for opportunities to increase market penetration and maximize results

Experience

  • Managing Director Be Home Europe at Be Home
    Nov 2022 - Present · 3 yrs 8 mos

  • Managing Director at Be Home Europe
    Nov 2022 - Present · 3 yrs 8 mos

    Full P&L and operational responsibility for an international SME. Expanded market presence across EMEA with new distribution partners. Optimized supply chain, sales structure and digital processes.

  • Test Aankoop / Test Achats (3 yrs 11 mos)
    • Head of New Business Development
      Nov 2021 - Nov 2022 · 1 yr 1 mo

    • Head of Marketing & Sales
      Sep 2019 - Nov 2021 · 2 yrs 3 mos

    • Marketing Manager (consultant)
      Jan 2019 - Aug 2019 · 8 mos

  • Head of Marketing Business Development at Euroconsumers / Test Aankoop
    Jan 2019 - Oct 2022 · 3 yrs 10 mos

    Led digital transformation and redesigned go-to-market strategy. Strengthened member acquisition and internal stakeholder alignment.

  • Senior consultant / CEO at Bloom Consulting
    Jan 2017 - Nov 2019 · 2 yrs 11 mos