West Chatham, Massachusetts, United States
Results driven marketing professional with the ability to translate project goals into measurable business outcomes that deliver results and exceed expectations. Verifiable software experience across multiple core marketing domains including communications, digital, product, field marketing, and strategic event planning and execution. Specialties: Events planning and management, field marketing, marketing communications, demand generation, product positioning and messaging, digital marketing, branding Geographic preference: Greater Boston area; Remote
• Collaborate with industry SMEs and sales management to generate end to end program strategies and campaigns that align to sales targets • Execute programs to create leads and opportunities including digital advertising, content creation, executive briefings and seminars, roundtable discussions, webinars, conferences/trade shows and targeted email and calling campaigns, virtual and face to face • Manage budget and spend, using Salesforce to track and report on regional campaign return on investment and pipeline analytics
· Planned, managed and executed content for worldwide strategic events including user conferences, trade shows, executive briefings and internal sales meetings · Planned, managed and executed venue selection, budget, logistics, communications and post event reporting for tier 1 global events · Managed all content for 2018 EMEA-wide customer and partner conference, tracking over 140 presentations ensuring all were brand compliant, reviewed and approved by legal, on time · Traveled to all events for onsite management
· Planned and executed centralized field marketing regional programs throughout EMEA including account based marketing programs, product launches, roadshows, calling campaigns, digital campaigns, and conferences/trade shows · Aligned application development management product group strategy to regional execution to define in-region campaign and demand gen strategies that met target marketing generated opportunity and marketing influenced opportunity goals · Partnered closely with sales teams to understand their priorities and goals and develop marketing initiates to create demand generation to meet those goals · Attended quarterly/annual sales meetings and weekly sales team meetings and presented field marketing updates on marketing generated leads/opportunities and upcoming events/campaigns where appropriate · Planned and executed 18 country DevOps roadshow that resulted in $24M in marketing generated opportunities, exceeding goal by 22% · Extensive use of Salesforce to populate, track, and manage leads and opportunities and report on campaign effectiveness · Only HPE EMEA marketing staff member awarded sales Presidents Club in 2015
· Managed product group track for HP’s flagship conference HP Discover including keynote and breakout sessions, speakers, content, booth setup and partner participation · Developed go to market strategy and implementation plans for new products · Established new marketing content and collateral/sales enablement tools; worked with field marketing to drive demand generation campaigns and for new product releases · Worked with HP partner community to educate/promote products and develop sales campaigns · Met with customers to understand their use cases and issues and consolidated that feedback for the product teams to improve and enhance the product roadmap