Atlanta Metropolitan Area
The daughter of two nurses and sister to a medically complex patient, Bethany Miller-Urroz understands firsthand how healthcare technology can either empower or overwhelm. That perspective has fueled nearly two decades of work across the US, Canada, and Europe, helping healthcare organizations adopt tools that genuinely support care teams and patients alike. Originally from the United Kingdom, Bethany has lived in the U.S. for over 15 years and now resides just south of Atlanta with her young daughter, PJ. She’s held leadership roles at companies including Nuance, Allscripts, symplr, and Rhapsody, where she led enterprise sales, built cross-functional teams, and guided large-scale implementations. Her work spans some of the most respected health systems in the world—including the NHS, AdventHealth, Ochsner, and Emory—as well as rural hospitals and safety-net clinics often left behind in digital transformation efforts. Over the course of her career, Bethany has generated more than $35 million in revenue, consistently ranked among top performers, and earned multiple President’s Club awards for sales excellence. She specializes in helping organizations navigate complex operational, technical, and cultural landscapes with empathy, clarity, and measurable outcomes, whether leading global go-to-market strategy or supporting frontline teams through change. A former national debate champion, Bethany brings a clear and compelling voice to every conversation about the future of healthcare. She’s passionate about smarter tech, better access, and more honest dialogue, especially in underserved communities. Outside of work, she enjoys traveling, DIY home projects, and cooking. While she’s fully embraced “y’all” and perfected her biscuit recipe, she still hasn’t warmed up to grits.
Co-host of the 'Haverin About' podcast with Bethany Miller Urroz. A Father-Daughter podcast where we mix business and healthcare-tech insights with personal stories (and a laugh or two). Published on Youtube and all major audio podcast platforms including Apple Podcast, Spotify, Amazon Music etc. 🎧 New episodes every week — featuring: • Podcast Episodes – full-length conversations (30–45 min) • Stuart’s Havers – Stuart’s solo takes on business, healthcare IT, Scotland, and reflections on life as a lung transplant survivor • Breathing Forward – experiential stories and insights from guests related to the Lung Transplant community and the broader healthcare landscape from a patient and advocates' perspective. • Bethany’s Blethering – Bethany’s stories, culture, and lighter commentary • Shorts & Highlights – clips and quick insights for on-the-go 📝 Read extended articles & extras → https://haverin.substack.com ☕ Support the show with a Ko-fi tip → https://ko-fi.com/haverin 🔗 Connect with us: • Stuart Miller on LinkedIn → https://www.linkedin.com/in/stuart-miller-haverin • Bethany Miller Urroz on LinkedIn → https://www.linkedin.com/in/bethanymillerurroz • Business inquiries → [email protected] Subscribe for conversations, a touch of humor, and practical takeaways you can use.
Spearheading the expansion of sownder, a European-founded health technology company, into the North American market. Leading the creation and execution of a comprehensive go-to-market and commercialization strategy to establish a strong regional presence. Overseeing all aspects of sales, including building the North American sales team, driving revenue growth, and fostering strategic partnerships. Focused on delivering innovative solutions that enhance operational efficiency for surgery centers and healthcare providers.
• Generated 1800+ new lead contacts, conducted 350+ sales activities, and created opportunities totaling $920k+ in less than 3 months • Collaborated with product team to create and fine-tune pitch decks, one-pagers, and marketing outreach • Established trusting relationships with executives, communicated key findings to the wider team, and refined sales processes
Responsible for top strategic HCIT clients utilizing Rhapsody solutions representing almost 10% of company ARR. FY2023: Obtained 100+% of quota and attended President’s Circle FY2022: Obtained 100+% of adjusted quota.