Reading, Pennsylvania, United States
I help growing businesses clarify their brand, launch the right products, and bring vision, structure, and clarity to their marketing strategies and systems. Over the past 18+ years, I’ve worked across both consumer brands (baby & juvenile) and service organizations (real estate, finance, staffing & recruiting), leading brand strategy, product launches, marketing campaigns, and operational improvements that support real growth. I’ve helped launch Nuna's luxury product line in the U.S. that grew from $1M to $10M, rebranded a 40-year-old company that went on to earn back-to-back Forbes “Best Of” awards, and led campaigns across the U.S., UK, and EU with million-dollar budgets. My best work mixes strategy, storytelling, and systems. I love shaping brand voice, creating unique content, building product strategies that fit the market, and initiating processes that help teams execute better, faster and more consistently. I’m also very interested in the operational side of marketing, designing workflows, improving collaboration, enhancing customer experience, and making launches run more smoothly. Areas I support clients with: • Brand Strategy & Positioning • Marketing Strategy & Launch Planning • Product Strategy & Market Fit • Process Creation & Marketing Operations • Messaging & Brand Voice • Campaign & Launch Strategy If you’re building something new, repositioning a brand, or trying to bring clarity to a messy marketing process, I’d love to connect.
• Rebranded a 40-year-old staffing firm, leading a full brand audit, customer persona development, and website relaunch—resulting in improved lead generation and Forbes “Best Of” recognition in 2023, 2024 and 2025. • Direct CRM optimization, customer journey mapping, content development, and marketing automation strategies, bridging sales and marketing for measurable pipeline impact. • Mentor leadership on long-term brand positioning and market clarity, helping align internal goals with external communication.
• Developed go-to-market strategy for the outdoor blanket line, using consumer insights to guide features, messaging, and positioning—resulting in the company's most successful launch and a 97% customer recommendation rate. • Authored brand-aligned copy across web, email, packaging, blog and social channels—strengthening voice consistency and driving engagement across touch points. • Supported product storytelling and launch planning for multiple categories, collaborating with cross-functional teams to align creative with marketing strategy.