Amsterdam, North Holland, Netherlands
Strategic technology leader with 10+ years of experience driving digital transformation across retail, insurance, and other industries. Combines deep technical fluency (AI, data platforms, analytics) with a structured consulting mindset and entrepreneurial drive. Proven ability to shape vision, align stakeholders, and lead cross-functional teams to deliver measurable business outcomes. Education: Aerospace Engineering, Delft University of Technology Business Foundations, University of Texas at Austin Certifications: Professional Scrum Product Owner I (PSPO I) Professional Scrum Product Owner II (PSPO II)
Defined Commerce Data & AI strategy for the Merchandising & Sourcing departments. Established a commerce data team next to the ComGenius team to deliver a robust data platform, insights and GenAI capabilities.
Creation of an AI Agent 'ComGenius' which automates commercial reporting and recommends commercial actions to category managers according to the 'human-in-the-loop' principle.
Worked as a team lead and contributed hands-on to the insourcing of commercial analytics tools, previously delivered by EYC/Symphony Retail AI.
2015 - 2017: Co-founded Aviliz, an online recruitment platform to directly connect hiring managers with quantitative freelance professionals, such as actuaries and data scientists. 2017 - 2020: Freelance data strategy, product & AI Consultant Customers: Nationale Nederlanden (insurance/claims handling), ASR (insurance/claims handling), Lely (manufacturing/warranty), VDL NedCar (manufacturing/assembly), Vrumona (FMCG/data strategy), Gemeente Oosterhout (Public/WMO), Experience Data (data & AI consulting), Alex van Groningen (teaching), Amsterdam Data Academy (teaching), Satsearch.co (startup).
Joined Experience Data as a freelancer in its early stages. Co-created the value proposition of the nascent consulting company, worked on business development and delivered several AI agents. We called it "artificial assistants" back then, referring to the 'human-in-the-loop' principle.
Creation of an AI Agent 'ILSA' to improve accuracy and speed of the bodily injury claim handling process.
Defined a data & AI strategy to optimize material claim handling processes.