Bert Jacobs

Founder at Impaqtr - Scaling the insights and collaboration platform ‘Aurora’. Helping retailers and manufacturers to work stronger together on data and insights

Ghent Metropolitan Area

About

Experience

  • Managing Director at Impaqtr
    Jul 2017 - Present · 9 yrs

    For leading FMCG & Retail companies, Impaqtr is the data platform that provides solutions to optimize profitability, today and tomorrow. Impaqtr strives to become the European market leader in Trade Promotion Optimization and Revenue Management for FMCG and Retail companies. Our customers typically are Fortune 500 companies, including AB InBev, Nestlé, Ferrero, PepsiCo, Campofrio, Bonduelle, Pernod Ricard, Bacardi, etc. Our solutions include • ‘Promotion & Revenue Insights Manager (PRIM ©). PRIM supports the full promotional process: Planning, Post-Event Analysis, Revenue Management, Forecast & Supply. • Sales dashboards providing deep insights in your market performance, e.g. based on aggregated scanning or retailer (store-level) data. Our experience lies in FMCG, Pharma and DIY. • Sell-in dashboards enabling efficient follow-up of ex-factory volumes and related KPIs, e.g. based on SAP, JDE, Microsoft Dynamics AX or NAV. • Distribution dashboards: monitoring of product rotations and new introductions versus target, e.g. based on Salesforce, DeDuCo, Dynamics CRM.

  • Owner at Figures To Facts
    Oct 2007 - Present · 18 yrs 9 mos

    In over 10 years Figures to Facts has demonstrated unique expertise in converting data into strong insights. We structure what you already know, and uncover what you don’t know - no matter where we have to look. This has turned us into the reference par excellence in trade marketing and business intelligence for dozens of Bel-20 and Fortune 500 companies in Belgium and abroad. Figures To Facts is specialised in: -Sales & Marketing Econometrics -Management Reporting -Data Gathering and Encoding

  • Marketing Intelligence Engineer at Independent Consultant
    2003 - Oct 2007 · 4 yrs 10 mos

    Specialized in: - The analysis of sales and marketing data by means of descriptive mathematical, statistical and econometric techniques. - The reporting of sales and marketing data

  • Trade Marketing Analyst at J.T.I.
    2002 - 2003 · 1 yr

  • Consultant at ACNielsen
    1998 - 2002 · 4 yrs