Doorn, Utrecht, Netherlands
Ingredients | B-to-B innovation, marketing and sales | Competitive Worldwide Markets | Global Top 100 Food and Beverage Customers Open and performance-focused executive with 15+ years of innovative, energetic leadership in Europe, US, Brazil and Asia. Expert in new business development, innovation and building strong relationships to gain competitive advantage in consolidated and emerging markets. Motivational leader known for a strong drive for results, building effective teams, customer focus and aligning people and resources with clearly defined mission and goals. International MBA Nyenrode University, Master of Science Food Technology Wageningen University. Nine consecutive promotions. Expat assignments in Brazil (3 yrs) & USA (5 yrs). Fluent Dutch and English, conversational Portuguese & German.
Micreos is a Dutch biotechnology company, pioneer and market leader in the development of antibacterial Phages technology. Micreos Food Safety has two USDA & FDA approved products on the market, Listex and Salmonelex - natural and clean label antimicrobial solutions - that kill respectively Listeria and Salmonella. Phage solutions are applied on the surface of food products such as Ready to Eat meats, cheese, salmon, fruits and vegetables in the USA, Australia and in Europe. Micreos Food Safety is located in Wageningen, The Netherlands Main responsibilities: - Leading the food safety business unit - a global business with an ambitious growth objective - Develop and execute the food safety strategy, where to play & how to win
Corbion (former biotech parts of CSM ) is a leading global company in biobased ingredients & chemicals - Responsible for the newly created meat & culinary market unit. Strong growth objective with an innovation focus to expand footprint in order to become a solution provider of food integrity ingredients to the meat & culinary segment - Global business with a turnover 160 M€, leading a team of regional sales directors (Asia, EMEA, LAM and NAM), Innovation, Marketing and BU Controller, 7 direct 110 indirect reports - Developing a strategic roadmap, transforming from a single product to a solutions model. o Building a segmented portfolio to cover full customer needs o Filling the innovation pipeline to support continuous improvements and building sustainable formulations around anchor ingredients o Developing entry strategies in various geographical markets o Developing commercial capabilities – implementation of commercial excellence program, which comprises CRM implementation, Customer segmentation, KA management, Pricing & Profitability, Category management - Sales in new specialty clean label ingredient line from 0 t0 15 million euro in 4 years - Member of the executive team, reporting into the CEO
- Responsible for global food sales, grew turnover from 240 to 270 M€. - Member of the Purac board, leading a team of Regionals Sales VPs, Business Development, Marketing and Innovation o Built & executed the Strategic Business Plan to transform Purac from a leading lactic acid company into the global preservation leader by introducing a wide portfolio of ingredients, flavors and additives o Key accounts in Food: Coca Cola, Kraft, Nestle, Unilever, Bunge, Yakult, Pepsico o Branding and repositioning Purac to Pure by Nature
- Global responsibility over PURAC’s Market unit Meat & Poultry, turnover €130M and member of the PURAC Board - Leading Business Development, Sales, Marketing and Innovation with 7 direct and 65 indirect reports. Key accounts: Kraft, Smithfield, Tyson, Hormel, Sadia, Campofrio, Cargill, Sara Lee, Ito Ham o Acquired and integrated Wilke International, a US based producer of lactate salts. o Led the team through a force majeure situation, with limited supply of a key ingredient o Developed and implemented turn-around strategies to increase the profitability with 10% thru diversification and pricing after 2+ years of flat to declining performance
- Responsible for food & chemical markets in Latin America , turnover €50 M - Leading a sales and customer service team of 20 FTE o Improved business by introducing key account management, regional sales team and through a network of distributors o Created and commercialized new products specifically tailored to the Brazilian market o Managed to transform the Latin America region to become a respected and profitable member of the global Purac organization o Double digit sales growth in three consecutive years, increased profit margins with 5%