Dubai, United Arab Emirates
Unique leadership: Former professional athlete who enables teams to outperform. Experienced in strategy development as well as market implementation with a proven track record of outperforming. MBA & Digital Business
Leads the biggest Business Unit across Emerging Markets (127 countries, including key growth markets as Saudi Arabia, UAE, India, Turkey, South East Asia & Africa) covering lifestyle & fitness products as well as fashion collaborations across Apparel, Footwear & Accessories
Stepped in to lead the Emerging Markets Marketing Organization, leading all Business Units & Brand Teams owning the full Marketing Investments across all Sub-regions & countries (127 countries)
Lead the adidas India Brand Team across product & all Marketing touchpoints
Lead the on-site marketing and merchandising within the digital marketing team for all Carrefour markets and categories in close collaboration with the paid media, analytics & CRM teams
▪ Lead the Merchandising team & product-, pricing-, distribution strategy for diverse categories including Apparel, Footwear, Accessories and fashion collaborations like Stella McCartney across all Channels in Europe (e-com, Retail, Franchise, WHS)
▪ Lead the European team located in the European HQ as well as in different European "satellite" locations across Product, Pricing, Distribution and Brand Communication.
▪Lead the Merchandising team & product-, pricing-, distribution strategy for diverse categories including Apparel, Footwear, Accessories and fashion collaborations like Stella McCartney across all Channels in Europe (e-com, Retail, Franchise, WHS)
▪ Analysed Austrian Basketball League games broadcasted live on SKY Sport Austria
Center of Excellence Retail - Global Store Development