Bernd Reichert, M. Eng.

Automotive Senior Executive • International Leader • Management Consultant, Coach, Mentor and Advisor Automotive

Karlsruhe, Baden-Württemberg, Germany

About

• Globally operating Senior Executive (General Management, Sales, Operations) with proven success in automotive electronics (Autonomous Mobility, ADAS, Digital Cockpit) at leading global Tier1's. Successful customer management in Europe (e.g. BMW, MB, VW), the US, Japan, Korea & and China. • 25 years in key positions with multi-billion EUR sales and P&L responsibility: - Significant improvement in profitability (+100%) - Doubling sales in the 1-digit billion EUR range - Continuous increase in order-intake into the upper 2-digit billion euro range • Successfully built and managed sales and business development teams with over 100 Directors and Key Account Managers across Europe, the US, China, Japan, and Korea. • Operational responsibility for finance, project management, R&D, production preparation, quality, project purchasing, and continuous optimization in series production • Customer centricity - customer management: trustworthy, reliable, customized • Leadership style: entrepreneurial, results- and success-oriented, internationally oriented towards teams of different cultures, agile team management and team player

Experience

  • CEO & Founder at Bernd Reichert Management Consulting Automotive
    May 2024 - Present · 2 yrs 3 mos

    Expert advice for the automotive industry: with over 25 years of experience in leading positions in the automotive industry, I can navigate you through the current challenges and opportunities. With my in-depth experience in Automotive Electronics, Infotainment, ADAS and Autonomous Mobility, I have a comprehensive understanding of the challenges and opportunities of this dynamic industry, which I bring to your projects. Fields of my automotive consulting: - B2B sales and business development management - Structuring and coaching sales and business development teams - Developing long-term strategic plans and adapting them to changing market conditions - Identify growth opportunities and create competitive advantages - Development of go-to-market strategies

  • Senior Advisor to the CEO for Sales and Business Development at INOVA Semiconductors GmbH
    May 2025 - Present · 1 yr 3 mos

  • Business Advisor at Autobrains Technologies
    May 2024 - Present · 2 yrs 3 mos

  • Consultant to the CEO and Executive Team at Scantinel Photonics
    May 2024 - Dec 2025 · 1 yr 8 mos

  • AEye, Inc. (Full-time · 2 yrs 10 mos)
    • Executive Vice President and Head of Global Customer Success
      Apr 2023 - Apr 2024 · 1 yr 1 mo

      • Management of the global Sales and Biz Dev team including FAEs (US, EU, JP, KR) – 12 FTE • Operational responsibility with the Tier-1 partner Continental: Project management, optimization of the supply chain, joint acquisition of Automotive customers Achievements: • Introduced AEye technology and business model to all global OEMs & Tier-1s • Achieved material cost reduction by -40% at Continental • Due diligence with a new Tier-1 partner (Top 5 in the automotive industry

    • Senior Vice President of Automotive
      Jul 2021 - Mar 2023 · 1 yr 9 mos

      • Short, medium, and long-term business planning worldwide • Building and managing the global Sales and Biz Dev team in the US, EU, JP, and KR • New Biz Dev for global customers (OEM, Tier-1, New Mobility Players) in the US, EU, JP, and KR - Prioritization and presentation of prototypes for ‘Proof of Concept’ - Building close customer relationships with key decision-makers in R&D and purchasing - Technology roadshows, conferences, trade shows, and panels in all regions • Automotive mindset established and trained in AEye US