Glenshaw, Pennsylvania, United States
I have extensive experience in strategically guiding and directing onsite and remote cross-functional teams in executing domestic and international integrated marketing strategies that drive demand generation and brand awareness. I partner with Executive Leaders as a trusted advisor to define company-wide strategic plans and goals and ensure all marketing activities, budgets, objectives, priorities, and tactics for generating business and profit growth are aligned with company goals. I openly embrace challenges to deliver strategic, value-added solutions that meet business needs.
Lead cross-functional teams to create comprehensive marketing plans, including segmentation, positioning, messaging, and promotional activities for Lutron’s North American commercial business. > Develop, implement, and track product launch programs supporting Lutron’s commercial systems toward specifiers, global end-users, and channel partners. > Research and pilot Lutron’s account-based marketing strategy with commercial specifiers. > Spearhead the marketing segment of Lutron’s sustainability corporate strategy, including creating and promoting various customer-facing deliverables. > Develop a strategic and operational framework to ensure our department’s initiatives support and align with the company’s business objectives.
Manage and develop a team of 15+ marketing professionals; define and implement annual marketing strategies, objectives, budget and delivery activities, as well as corporate and customer-facing marketing deliverables. > Developed, implemented, and tracked promotional campaigns supporting Forms+Surfaces product lines across print, event, and digital channels. > Worked collaboratively with international stakeholders from Europe, Middle East, India, and Pacific Asia to develop country-specific marketing plans and brand awareness campaigns. > Conceptualized, designed, and project-managed the development of a comprehensive suite of online design tools to support Forms+Surfaces architectural product line. Identified and promoted the early adoption of augmented reality technology on mobile devices, which transformed the way architects can configure, visualize, and specify our outdoor products. > Fostered brand-awareness and promoted Forms+Surfaces unique value proposition by identifying and leveraging emerging digital marketing channels. > Insured efficient remote management of marketing resources across the multiple US and international locations through online project management platform, automated processes, visits, and daily communication. > Developed and managed the social media program to become a central part of the digital marketing strategy.
Responsible for all aspects of design, development, and implementation of domestic and international online marketing initiatives. > Developed and implemented company intranet, and revamped company website. > Coordinated e-mail campaigns following industry best practices. > Implemented online promotion and tracking methodology to strategically complement analog marketing campaigns.
Provided strategic guidance and direction in facilitating tactical marketing for Pepperweed’s Consulting, Technology, Federal, and Support services. Designed complete corporate rebranding and innovative strategies, including ‘freeware’ promotion and targeted online marketing campaigns. > Demonstrated proficient usage of Pepperweed’s online CRM system with monthly KPI reporting and successful implementation of joint lead generation initiatives with Hewlett Packard. > Managed marketing consultancy practice for the companies under M Capital Venture, covering a broad range of diverse industries including hospitality, construction, insurance compliance, recreational and educational products, cosmetics, and people-counting technology.