Türkiye
Since day one, I have been the primary responsible person for all data-related tasks within the company: Defining the company's data strategy to align with business goals and ensuring the technological infrastructure is up-to-date and scalable. Developing a data-driven culture within the company by encouraging all employees to make data-driven decisions. Establishing the database architecture structure for all data-driven projects across the company. Creating a database hub to collect and store data from various sources, including both first-party and third-party data, ensuring integration of multiple data streams. Building automation systems and defining their operational principles involving selecting the right tools, integrating them with existing systems and designing processes. Managing UX projects and executing experiments to optimize user experience and improve conversion rates. Organizing bidirectional data flow with advertising platforms (Meta, Google Ads, etc.) for data-driven performance marketing. Providing comprehensive analytics to support decision-making at every organizational level from detailed reports allowing performance reports for each employee to executive reports for senior management.
For approximately 4 years, I worked as a founder at an agency specializing in data-driven performance marketing consulting. During this time, I learned how to develop tailored strategies for each client by considering their business dynamics, market position, and goals. I also gained expertise in providing the necessary solutions to teams with different qualifications, ensuring that each team received the support and resources they needed to succeed.
As a leader of BI team, I am responsible for management of all processes in the company in data-driven and smart way. Tag management system provides full control over analytical systems and triggers creating know-how about all steps from integration to analysis. For all the projects that I carried out, I have got involved in each step, taken responsibility and lead all parties. Unlike many other analysts, I am qualified in whole process including implementation, working principle of tools and strategic analysis. The main concepts that we build our business on are as follows: - Advanced Analytical Tracking Techniques (enhanced e-commerce, custom dimensions & metrics, analytics remarketing) - Score Modelling - Smart Targeting (in-site behavioral targeting, user segmentation, using score model output in all marketing activities such as emailing, remarketing/retargeting lists) - Multivariate and A/B Testing - Conversion Optimization (smart in-site actions such as smart product listing)
Contributing strategic decisions with analytical perspective to drive online traffic & revenue and increase conversion rate Tracking performance of all digital channels and campaigns on SEM, retargeting (remarketing), affiliate, display and social networks Hands-on SEO experience Integration and management of in-site smart systems & customer behavioural recommendation tools Coordinating e-mail and social media marketing Analyzing customer behaviour and applying UX principles to web sites and mobile apps Creating and evaluating A/B tests Full scope scrum based project management for online product launches starting with UX design and continuing with integration of digital channels and analytical tools Attribution modelling and performance analysis of web and mobile campaigns (ones with different cost methodologies such as CPC, CPA, CPV, CPM, CPD, CPL)