Istanbul, Türkiye
Award winning brand builder, passionate marketer, and natural leader—driven by performance, inspired by people. At Procter & Gamble, he has led strategic partnerships, digital transformation, and award-winning brand campaigns across local and regional markets. Notable achievements include securing Ariel - Bosch partnership that established Ariel as the most recommended brand by washing machine manufacturers, transforming kadinlarbilir.com into one of P&G Europe’s top 3 data platforms, launching the Olympics loyalty platform adimadimkazan.com in under 3 months after winning a global ideation contest that enabled him to win the "General Manager Award". Moreover, He won Felis and multiple Mixx Awards by leading P&G Turkey's Paris 2024 Olympics Sponsorship, designed and executed 360° campaign including shooting a TV Commercial, created fan zones on top of PR events and retail executions. Currently, he leads Fairy across Turkey, the Caucasus, and Central Asia, connect insights to creativity, and collaborates cross-functionally to keep the brand winning.
-Leading Market Leader Dishwashing detergent Fairy, across Turkey, the Caucasus, and Central Asia -Developing data-led strategies, executing go-to-market plans, and driving brand growth across markets -Creating consumer touchpoints, visual assets, and commercial campaigns in coordination with global & local cross functional teams
-Led P&G Turkey’s Paris 2024 Olympics sponsorship program, Awarded with the Felis Award, a top recognition for creativity and impact in communication -Delivered the integrated “Star Moms” campaign across digital, TV, influencer, retail and consumer engaging Fan Zones -Managed end-to-end production of the campaign: created national TV copy, organized influencer activations in Paris, on top of PR Events and retail executions with +1,000 store coverage -Supported 47 Olympic and Paralympic athletes and their mothers, strengthening brand equity through purpose-driven storytelling
-Won P&G’s Global Olympics Ideathon, resulting in the creation of Adım Adım Kazan —a gamified Olympic loyalty platform developed and launched in under 3 months -Earned the General Manager Award, awarded to the top 5% of global P&G employees -Led Ariel & Fairy's Machine Manufacturer Partnerships, led Ariel Bosch partnership that made Ariel as the most recommended brand by washing machine manufacturers -Revived kadinlarbilir.com, transforming it from a sunset-phase platform into one of P&G Europe’s top 3 data ecosystems, including launching its first-ever Instagram channel -Oversaw sampling campaigns, DTC pilots, multi-brand projects, and events with measurable ROI
-Worked across a variety of strategy and marketing projects, primarily focused on data-driven decision-making and long-term planning -Analyzed large datasets to support growth and investment strategies, including a Turkish mining market analysis and competitive benchmarking for international clients -Co-developed a 4-year strategic roadmap for a software company under the Turquality Program -Led the product development of Kolay İhracat Platformu, that won 3rd place at the 19th Altın Örümcek Awards -Collaborated with Deloitte’s global offices, conducted legal benchmarking for data protection laws, and created trend reports on digital transformation and software innovation -Developed skills in stakeholder communication, visual storytelling, and agile project delivery
- Project conducted with Unilever food category demand planning team. - Developed a dynamic "product classification" method using data clustering technique. - Provided "optimal" service levels for products, total inventory cost and tied cash level. - Implemented Python code with AMPL optimization interface. - Prepared demand planning dashboard to visualize the data - Analyzed different service levels and used Pareto Efficiency - Contributed What-If analysis
- Worked on "Digitalization of Demand Planning" project - Prepared reports and helped daily transactions - Prepared demand planning dashboard