Istanbul, Türkiye
Dynamic and results-driven Brand Manager with over 5 years of experience in FMCG brand marketing. Proven track record in developing and executing innovative marketing strategies that drive brand growth and market share. Seeking to leverage expertise in Brand Management & Marketing Communications to take on increased responsibility and drive impactful results.
I develop strategic marketing campaigns and lead impactful influencer collaborations to help brands amplify their voice in the digital landscape. Creating and managing 360° marketing strategies Designing, executing, and analyzing influencer marketing campaigns Collaborating with creative and production teams to ensure content aligns with brand identity Planning strategic brand partnerships, campaign rollouts, and launch communications Driving trend analysis and insights to craft innovative digital projects Influencer marketing & the creator economy Digital marketing and social media strategy Brand communication and positioning Campaign planning and execution Content marketing Data-driven performance analysis Creative brief development and team coordination Continuing to deliver creative, result-oriented, and measurable solutions in the world of new media.
• Developed and implemented comprehensive brand strategies to enhance brand positioning and market penetration. •Led the launch of new products, resulting in increased market share and revenue growth. •Conducted extensive market research and analysis to identify consumer trends and insights, shaping strategic marketing decisions. •Managed qualitative and quantitative market research projects, including surveys, focus groups, and competitive analysis. •Coordinated with cross-functional teams, including R&D, sales, and supply chain, to ensure alignment and successful execution of brand initiatives. •Managed relationships with third-party agencies (ATL, BTL, PR, Creative, Event) to develop and execute marketing campaigns, ensuring brand consistency and message alignment. •Monitored and analyzed brand performance metrics, providing regular reports and actionable insights to senior management. •Awarded "The One Award" for the most reputable nut brand of the year and "Marketing Türkiye" for the most innovative snack of the year. •Organized and executed promotional events and activations to boost brand visibility and consumer engagement. •Developed and managed the marketing budget, optimizing spend to maximize ROI.
• Built brand portfolio strategies and executed marketing plans to capture market opportunities. • Conducted market analysis and competitive research, translating insights into actionable marketing strategies. • Managed the product lifecycle from strategic planning to tactical activities, ensuring alignment with brand strategies. • Monitored and analyzed marketing investments, providing recommendations based on performance and market trends. • Coordinated with sales, trade marketing teams, and third-party agencies to achieve commercial excellence.
•Assisted in the development and execution of marketing campaigns, contributing to brand awareness and market growth. •Conducted market research and analysis to support strategic decision-making. •Supported the product development team in launching new products, ensuring alignment with brand objectives. •Collaborated with cross-functional teams to manage marketing activities and promotional events. •Gained hands-on experience in various aspects of brand management, including advertising, public relations, and consumer insights.