Berkay Saraçoğlu

Corporate Communications Manager @Samsung Türkiye

Istanbul, Istanbul, Türkiye

About

Experienced Corporate Communications Manager with a demonstrated history of working in the technology, finance and service industries. Fluent English and Spanish speaker, with proven experience in brand positioning, communications, event management, social media management and team leading. Skilled in managing domestic and international projects related to marketing and communication actions. Former member of Global Communications Committee of MAPFRE, the global insurer with presence in 49 countries across globe. Expert in B to B and B to C communications with 12 years experience.

Experience

  • Corporate Communications Manager at Samsung Türkiye
    Sep 2023 - Present · 2 yrs 11 mos

  • Corporate Communications Manager at BinBin
    Oct 2022 - Sep 2023 · 1 yr

  • Excel İletişim ve Algı Yönetimi ()
    • Sr. Director
      Jan 2022 - Sep 2022 · 9 mos

    • Director
      Aug 2020 - Jan 2022 · 1 yr 6 mos

      Leading the communication activities of Google, Samsung, Anker, Ferrero, AgeSa, Perrigo, Herbalife Managing the team formed by 5 people Leading 360 communication operations of the brands for all fields of work Creating communication ideas and plans in line with the brand’s expectations Media relations management Execution of the agreed plans and reporting Taking part in new business processes of the agency Managing projects with global business partner Fleishmanhillard Taking part in the management processes of the agency

  • Marketing and Communications Unit Manager at MAPFRE SİGORTA
    Aug 2013 - Nov 2019 · 6 yrs 4 mos

    Permanent member of Global Communications Committee of MAPFRE Managing a Team of 3 direct report to Sales and Marketing AGM Taking the full responsibility of Budget Management (From planning to coordinating) Coordinating barter agreements with medias Creating the annual communication strategy in line with the global KPIs and targets Running advertisement campaigns to increase the awareness of the company in general public Tracking the reputation level of the company by coordinating researches through public and target audience Creating communication channels between company and the external sales network. Organizing conventions and creating incentive trips for business partners and sales channels.

  • Corporate Communications Specialist at Ekol Logistics
    Oct 2009 - Jul 2013 · 3 yrs 10 mos

    Responsible for Domestic and Foreign Pr Management of Pr operations in foreign countries where company branches locate such as Romania, Italy, Germany, Ukraine. Finding and briefing new agencies in necessary countries, managing operational process, reporting outcomes to management. Taking important roles in international communication organizations such as branch openings and expos Management of domestic Pr operations Management of Pr Agency Management of Corporate Social Media accounts such as Facebook and Twitter.