Dubai, United Arab Emirates
-Leading high growth digital sales channels; Marketplaces and e-commerce ecosystem with full P&L ownership -Direct responsible from the 40% McDonald’s system revenue, end to end management of operational excellence, customer experience, 3PO management and business development
-Responsible from all digital sales performance including web/app and 3POs -Developed digital strategy for ensuring sustainable digital guest count growth and sales growth -Performance Marketing Lead, responsible for raising awareness, generating leads for conversion and optimize media budget. -Responsible for excelling customer journey of owned digital sales channels for the Delivery business (McDelivery) including SEO and customer funnel analytics. -CRM Lead, executed the deployment of first CRM program and customer segmentation. -Global Mobile App Lead, responsible of the app’s performance, driving customer acquisation and retention.
- Reporting to Marketing Manager - Short term and long term strategic planning developments including annual business plans - Responsible for 360 Campaigns (TVC, Digital Channels, OOH) including brand repositioning, value and new product launch - Leader of Innovation and Menu Management team, shaping the long term new product development strategy - Leader of Pricing Turnover Project, shaping the long term pricing strategy. - Marketing lead of Global Mobile App of McDonald’s, ensuring development of profitable and sustainable offers for driving GC - TVC, OOH and Digital Media Planning for national campaigns, First in QSR digital media applications with Facebook AR, Shazam and Spotify
- Reporting to Marketing Manager and leading a team of 2 - Leading world’s largest spirit brands in Turkey - Strategic roadmap development for Vodka Category - Running a digital consumer proxy platform “Limits-off” and collaboration with offline activations - Executed detailed market analysis and pricing strategies - Developing BPPC strategies and 360 marketing plans for each brand - Yearly marketing and sales budget, CAAP and P&L planning
- Leading world’s number 1 scotch whisky brand Johnnie Walker and leading market leader brands in Turkey, Johnnie Walker & J&B - Planning of consumer experience activities for Johnnie Walker and J&B Brands - Prepared annual business plan - Yearly marketing and sales budget, CAAP and P&L planning
Premium Vodka Category - Prepared integrated marketing plan to increase brand awareness & market share - Worked with Trade Marketing teams to further develop the marketing strategy of the brands - Worked with PR Agencies to prepare strong PR plans - Working closely with Creative Agencies for building brand equity - Prepared Media plans with the Media Agency - Prepared pricing strategies, executing ATL & BTL marketing plans