Istanbul, Istanbul, Türkiye
berilgungor.com
•Discover, test, and scale different growth marketing channels balancing volume with ROAS. Formulate digital strategy through a combination of data driven decision making and adopting channel best practices. •Design strategies to drive more traffic to the app, increase users engagement and decrease app uninstalls. •Analyze the performance on a day-to-day basis and do in-depth analysis to understand the behavior of customers.
Clients: Yves Rocher & Thermomix Türkiye •Managing all aspects of digital media plan development and execution including strategy, planning, buying, monitoring and reporting for my brands. •Managing performance-based marketing channels (Google Adwords, Facebook & Instagram Ads, Display Networks, Criteo, Yandex, Linkedin etc.) •Analysis of campaign data via Google Analytics and AppsFlyer taking necessary actions to achieve growth of sales and market share. •Forecasting and planning upcoming yearly Budget, Traffic, Conversion & Revenue •Develop innovative digital media plans and media strategies that deliver clients objectives and digital KPI’s. •Creating the road map in the channel of media buying and remarketing segment channels. •Monitoring online marketing performance using measurement, tracking and analysis tools (Google Analytics, AppsFlyer) •Increasing the performance of advertisers in terms of ROI, ROAS, CTR and branding KPI's. •Process management on new customer acquisition. •Automizing digital marketing processes and communication. •Establishing account structures, measuring results to improve clients’ accounts and optimising account’s quality and performance. •Running A/B tests on campaigns for improving quality. •Collaborating with programmatic and SEO teams for improving performance. •Taking a full responsibility for developing all channels in the digital marketing team. •Seeking for strategic partners, which will help hit company KPI’s in remarketing, media buying, and user acquisition campaigns. •Planning branding activities in media buying, via CPM & CPC buying. •Following the updates on Ads, social, programmatic marketing trends, products and technologies. •Custom reporting with custom dashboards on Google Analytics, and Google Data Studio. •Building e-commerce strategies for Yves Rocher Turkey to increase online sales from the website.
Major Clients: Pronet, Sur Yapı, Mudo, Sosyopix, Akra Hotels, Gediz Enerji. •Managing digital marketing operations (Google Ads, Facebook and Yandex campaign setup and optimization, audience strategy, creative briefing). •Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels. •Increase website / application conversions with A / B testing and implement improvement strategies. •Creating campaign structure, maintaining and monitoring of campaign performance in accordance with brand KPI's. •Work closely with design, product and technical team to ensure the best execution and improvement of digital marketing strategies. •Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics. •Analyzed business developments and monitored market trends. •Defined and tracked campaign effectiveness and adjusted strategies accordingly.