Istanbul, Türkiye
MENA Marketing & Prime − Led planning, execution, testing, and performance tracking of the “Personalized Offers” landing page—integrating nudges, bank promotions, and exclusive deals to enhance customer personalization. − Launched the “Budget-Friendly Products” store; partnered with BI to architect a dynamic selection algorithm aligned to 2025 marketing priorities and managed all go-to-market activities. − Revamped onboarding email campaigns through advanced customer segmentation and tailored content, accelerating new-user activation and feature discoverability. − Conducted deep-dive analyses to identify and resolve friction in the non-Prime experience, crafting improvement roadmaps and securing stakeholder buy-in. − Collaborated with BI to automate the Associates team’s invoicing workflows—reducing manual effort by 50% and reallocating resources to strategic initiatives. − Standardized legal onboarding processes for affiliate partners, ensuring scalable contract renewal mechanisms and compliance. Designed an automated feed system for high-velocity events, empowering affiliates with timely deal notifications and boosting engagement. − Owned funnel analytics for weekly leadership meetings by extracting behavioral insights from customer journey data.
EU-Global Store − Developed and automated monthly performance and profitability reports for Global Store and partner teams, streamlining KPI tracking and insight generation. − Established biweekly alignment meetings between Global Store and Retail teams; created engagement mechanisms to synchronize promotional activities. − Negotiated marketing budgets and co-funded promotions with top vendors for the China Global Store, elevating promotional ROI. − Maintained the Upcoming Deals dashboard, enabling destination teams to anticipate promotions and drive 10% YoY growth in deal GMS. − Supported transition to a new selection-unrestriction mechanism, improving data visibility for partner teams and targeting key brand expansions. − Analyzed high-velocity event performance, delivering actionable insights to inform future campaign strategies.
REM - Cooking BU − Led concept development and brand communication for the TFR100 freestanding range cooker; collaborated with R&D and marketing to craft feature narratives, naming conventions, and visual assets. − Conducted comprehensive competitor analyses across REM region markets to identify trends, positioning gaps, and portfolio optimization opportunities.
EU - Creators − Spearheaded a vendor-funded influencer affiliate project, driving a 212.98% uplift in beauty category sales; scaled the initiative to content and blog partners, generating 30M+ impressions during Black Friday. − Coordinated “buy x, get y” campaigns with leading banks, doubling the share of bank-promoted sales on Amazon.com.tr. − Cultivated new affiliate partnerships for cashback, gift card, and Prime membership campaigns, maximizing brand reach. − Managed ongoing support, assets distribution, and strategic planning to strengthen collaboration and optimize their earnings. − Led partner onboarding sessions—assessing needs, defining target audiences, and forecasting traffic and sales projections.