Mexico City, Mexico
Creative and focused Marketing Manager with implementing impactful strategies to increase revenue and market share. With know-how in business development and strategic marketing, skill in regional and problem- solving management, analytics. I have worked in high-profile global companies developing marketing and advertising plans, budget management, driving and transforming digital presence, ensuring customer growth and retention. Excellent communication. Ability to work remotely and independently or with a team and face-to-face.
• Planning, execution, and optimization of integrated campaigns for product promotion, launches, and demand generation across internal and external channels. • Definition and management of a multichannel editorial calendar (LinkedIn, email marketing, and community), ensuring brand consistency and alignment with business objectives. • Development and design of banners and digital content for LinkedIn, Community, and Amplify campaigns, including copywriting focused on engagement and conversion. • Implementation of advanced segmentation strategies in 6sense for email marketing campaigns, improving targeting accuracy and effectiveness in key accounts, in collaboration with the digital team.
Develop and implement B2B marketing campaigns across various channels, both online and offline - Generate new leads by testing hypotheses and exploring new channels and approaches - Identify and build relationships with local partners (Mercado Libre) influencers, and communities - Manage the creation of marketing materials and initiatives across different channels - Stay updated on industry trends, new marketing technologies, and competitor activities to inform strategic decisions.
Increase of Digital Activities for the Division Marketing and Communication Strategy Budget Management and Planning Project Leader In charge of launches for Tabs and Wearables
Launch of Specific Projects and Products for B2B Increase of ATL, BTL and Digital Activities Marketing and Communication Strategy Budget Management and Planning Project Leader