Istanbul, Istanbul, Türkiye
Passionate, analytic and result-driven Marketeer with 16+years of experience in marketing and strategy departments in FMCG, Telecom, Retail and e-commerce sectors. Specialties: - Category & Brand Portfolio Management - P & L management - Budget & Forecasting & Planning - Disruptive Digital Innovation Program Design & Delivery - Leading thorough 360º marketing campaigns -Digital Marketing - Brand Equity Building & Management - Agency Management and Relationships - New Business Development and Roll-out - Shopper Marketing MBA at the University of Cambridge / Concentration in Strategy & Marketing B.S. (Hons) degree in Industrial Engineering in Middle East Technical University (Dean's List) (Ranked top 200 out of 2 mio students in the college entry exam) Awards: `Effie and Kristal Elma Marketing & Advertising Awards for Besiktas FC, Vodafone Red relaunch, Vodafone Freezone campaign, Terminal platform launch, Ülker Çizi Çıtır (2015/2016/2017/2024) •`The second best brand experience in the world` - The Stevie Awards (2013); • `The best PR campaign in the world` - The Stevie Awards (2013); • `The most successful marketing campaign in Turkey` - Golden Compass Awards (2013); • `The second best young marketer in Turkey` - Cannes Young Lions Contest (2013)
Direct report to CEO, member of leadership team.
• Leading the repositioning of Besiktas Football Club (Champions of Turkish League) sponsorship business to come up with new growth levers aiming sustainable business model tied to monetization • Creating new ways thru new acquisitions and more loyal customers for the aim of being the most preferred & recommended GSM operator among Besiktas FC fans • Achieved doubling the customer base (from 300K to 600K) and tripling the revenue in Q1’17 YoY, thanks to the insightful & talk of the town “Member Get Member” campaign
• Led New Product Development and Existing Product Development projects for 2015-2016 • Prepared the 360º communication campaign of Finish new launch for 2015 generating double digit growth while market has grew by 4% and significant brand image enhancement • Built POME and in-store activities for roll-outs in Developing Markets for RUMEA region
• Graduated with an honour degree • Concentration in Strategy & Marketing