Istanbul, Türkiye
• Developed the quarterly and annual strategic initiatives for the bank's consumer banking division, outlining the division's long-term vision and objectives • Generated comprehensive dashboards encompassing revenue analysis, market share reports, and trend analysis, providing actionable insights to the product lead • Oversight of product and sales teams' key performance indicators (KPIs) to enhance sales across all channels • Collaborated with product and digital banking teams to execute A/B Testing activities, evaluating and refining marketing strategies for consumer banking products
• Prepare daily income reports, weekly performance reports and monthly P&L reports of the Capital Markets Division. • Segmentation of customers by RFM modelling for branch channel. According to segmentation the company changed the working model as segment-based investment advisory in 2020. • Support Finance and Treasury teams for designing monthly budget and pricing strategy by transaction-based income reporting.