Singapore
Managing Director with 20 years of experience in sales, international sales, and key account management within the electrical and electronic manufacturing industry. Currently leading Asyril Singapore Pte. Ltd., specializing in the sales and marketing of flexible feeding systems and smart control solutions across multiple countries in Asia-Pacific. Expertise in building strong relationships with distributors, managing sales forecasts, and implementing business strategies to achieve sales targets. Committed to fostering collaboration, driving market penetration, and delivering value to customers through tailored solutions and strategic partnerships.
• Set up and manage Singapore subsidiary. • Sales and marketing of Flexible Feeders smart control system. • Sales and support distributors in Singapore, Malaysia, Thailand, China, Taiwan, South Korea, Australia and Vietnam. • Manage and build a strong relationship with distributors • Report business and market penetration plan to headquarter. • Implement sales and technical action plan to achieve sales targets. • Increase customers' share of wallet, increase new potential customers. • Report forecast of OEM customers. • Update project status in CRM platform. • Define customer acceptance price and work toward a win-win situation to close deals. • Gather competitor and local market information to further develop sales strategies for each key accounts.
• Set up and manage Singapore subsidiary by hiring key personals in Singapore and Malaysia. • Sales and marketing of Multi-Axis controllers, Motor drivers for both industrial (Semiconductor/Automation/AGV) and harsh environment (Defense/ROV) application. • Manage Singapore team create sales and support customers in Singapore, Malaysia, Australia, Thailand and Vietnam. • Manage and build a strong relationship with distributors • Report business and market penetration plan to headquarter. • Implement sales and technical action plan to achieve sales targets. • Increase customers' share of wallet, increase new potential customers. • Report forecast of OEM customers. • Update project status in CRM platform. • Define customer acceptance price and work toward a win-win situation to close deals. • Gather competitor and local market information to further develop sales strategies for each key accounts. • Assist machine builders to get more out of their given mechanics.
Sales and marketing of direct drive motors, high performance motion stages and control electronics in Singapore, Malaysia and Thailand. • Responsible for headquarter quarterly sales forecast (QSF) and yearly sales forecast. • Report and present sales results in Switzerland Headquarter. • Negotiations of important contracts, selling prices in relation to the costs and margins necessary to the company. • Select suitable motor and gantry stages for customer evaluation in new project. • Responsible for customer weekly forecast planning to assist headquarter production planning. • Lead customer quarterly business review (QBR). • Manage Key Account multi-tier contract manufacturers. • Coordinate customer pull in/push out request with headquarter order processing department. • Arrange progressive training for customer engineers to optimize their machine performances. • Gather competitor and local market information to further develop Sales strategies for specific key accounts. • Frequent trips and participation in international exhibitions, workshops and training.
Sales and marketing of direct drive motors, high performance motion stages and control electronics in Singapore, Malaysia and Thailand. • Responsible for headquarter quarterly sales forecast (QSF) and yearly sales forecast. • Report and present sales results in Switzerland Headquarter. • Negotiations of important contracts, selling prices in relation to the costs and margins necessary to the company. • Select suitable motor and gantry stages for customer evaluation in new project. • Responsible for customer weekly forecast planning to assist headquarter production planning. • Lead customer quarterly business review (QBR). • Manage Key Account multi-tier contract manufacturers. • Coordinate customer pull in/push out request with headquarter order processing department. • Arrange progressive training for customer engineers to optimize their machine performances. • Gather competitor and local market information to further develop Sales strategies for specific key accounts. • Frequent trips and participation in international exhibitions, workshops and training.
Promote barcode scanner, printer and ID card printer • Cultivate sales in existing account and open new customer base • Provide technical support and integration of technology • Involve in brochures designing • Conduct product training to new Sales Engineer