Ben Relles

Founder and CEO of Make Believe

Los Angeles, California, United States

About

Experience

  • Founder at Make Believe
    Jan 2026 - Present · 6 mos

    Just started a new Lab focused on the future of interactive video formats. We are partnering with creators and companies to build the next generation of video that is conversational and personalized.

  • Content Strategy at Office of Reid Hoffman
    Apr 2022 - Present · 4 yrs 3 mos

    Spent time working for Reid Hoffman across a number of his investments in Artificial Intelligence, video and other seed stage and growth companies. Also created Reid AI with him, a digital twin of Reid himself.

  • Founder at Good To Vote
    Jul 2020 - Present · 6 yrs

    Created a voter registration campaign in 2020 in partnership with HeadCount that has registered over 300,000 new voters with an innovative approach to working with creators, music artists and actors. More info at www.goodtovote.com.

  • YouTube (11 yrs 2 mos)
    • Head Of Innovation, YouTube Originals
      Apr 2019 - Apr 2022 · 3 yrs 1 mo

    • Head of Unscripted and Comedy, YouTube Originals
      Oct 2014 - Mar 2019 · 4 yrs 6 mos

    • Head of Content Strategy, YouTube Next Lab
      Mar 2011 - Oct 2014 · 3 yrs 8 mos

  • Founder / Creator at Barely Political LLC
    Jun 2007 - May 2015 · 8 yrs

    Created the comedy network "Barely Political". Later renamed The Key of Awesome. Over 3 billion views and hit series like Obama Girl, AutoTune the News and The Key of Awesome.