Benjamin Cole

Strategy · Operations · Product · Partnerships

Center District, Israel

About

Sr. Director at AppsFlyer driving global revenue growth through commercial strategy, GTM execution, and operational scale. Structuring complex commercial agreements, leading cross-functional teams across product, legal, and analytics, and building partner ecosystems that generate measurable business outcomes.

Experience

  • AppsFlyer (Israel)
    • Sr. Director, Strategic Partnerships
      Jul 2021 - Present · 5 yrs

      Lead global strategic partnerships and business development as a core driver of revenue growth and platform distribution, contributing $XXM+ in attributed revenue across global markets. Manage and scale distributed teams across NA, LATAM, EMEA, APAC, and GCR. Own product integrations and commercial infrastructure, building scalable partner ecosystems and expanding market reach. Structure and close complex commercial agreements with leading global technology platforms. Drive cross-functional execution across Product, GTM, Legal, and Analytics to unlock new commercial opportunities.

    • Director, Strategic Partnership Development
      Nov 2019 - Jul 2021 · 1 yr 9 mos

  • Mentor at Nevo Network
    2020 - 2022 · 2 yrs

  • Facebook (Full-time · 4 yrs 2 mos)
    • Revenue & Growth Strategy EMEA
      Sep 2019 - Nov 2019 · 3 mos

    • eCommerce EMEA
      May 2018 - Sep 2019 · 1 yr 5 mos

      Grew Amazon EMEA revenue from $XXM to $XXXM within Meta's Global Accounts organization. Led product development of internal analytics tools for Meta's global sales organization.

    • eCommerce & Consumer Technologies
      Oct 2015 - May 2018 · 2 yrs 8 mos

  • Founder at Plucky
    Jan 2013 - Nov 2015 · 2 yrs 11 mos

    Founded Plucky, a strategy and execution advisory serving startups and growth-stage companies. Delivered across commercial distribution, data and analytics, product strategy, and software automation, helping clients define strategy, prioritize initiatives, and execute against measurable outcomes.

  • Sr. User Acquisition Manager at William Hill
    Oct 2013 - May 2015 · 1 yr 8 mos