Benoit Perrotin

Head of SEO ❄️ | Partner | Global Search Agency

Lyon, Auvergne-Rhône-Alpes, France

About

15 years' experience in digital marketing: E-Commerce, Online Marketing, SEO, Traffic Management, UX : - SEO expert (Technical, Netlinking, Webperf, International) - Expert in SEO / SEA / Data / Paid Acquisition synergies - Expert in E-Commerce digital acquisition & Google Merchant Center - Regular speaker for SMX, EBG, SEOCamp and other top conferences - Awarded best SEO strategy 2018 at the Grand Prix du Search & best remarketing strategy 2018 at the Data Festival. - Best SEO Campaign Silver Award 2023 at Cas d'Or du Search (France) - Top 10 finalist 2023/2024/2025 at the European Search Awards (Europe) & Global Search Awards (World) for best SEO strategy. - Optimization of paid traffic: SEA, Display, Retargeting, Facebook Ads, Emailing, Affiliation, Comparateur de prix - Constant conversion rate optimization: UI/UX, Ab Testing, Personalization, Journey Redesign, Customer Reviews - Web Analytics fan (Google Analytics, CommandersAct, attribution / contribution tools) - Management of digital and omnichannel projects: RFP, milestones, acceptance testing, production launches Fluent in English & Intermediate level in German.

Experience

  • Head of Eskimoz Lyon at Eskimoz
    Jan 2020 - Present · 6 yrs 6 mos

    Co-Founder & Director of Eskimoz Agency in Lyon : team management, recruitment, monitoring of overall account activity, account director, operational consulting, participation in pre-sales, technical & e-commerce training, lease negotiations, on-site logistics. Leading SEO / SEA / Paid strategies for customers. Attribution / Contribution. Technical and webperformance expert. Direct recruitment of 15 people. Top 10 Best SEO Campaign & Best Low Budget SEO Campaign at European Search Awards 2023

  • Investor at Oé
    Nov 2019 - Present · 6 yrs 8 mos

  • Investor at PayFit France
    Nov 2019 - Present · 6 yrs 8 mos

  • Investor at Kymono
    Mar 2019 - Present · 7 yrs 4 mos

  • Guest Lecturer at Ecole de Management de la Sorbonne
    Feb 2019 - Present · 7 yrs 5 mos

    M2 - Marketing & Digital France / Germany. Talking about SEO