Greater Sydney Area
With 20+ years’ commercial experience across multiple industries in Start-ups, Scale-ups (Smartbox, Paydock,…) and market-leading multinational organisations such as Village Roadshow and ExxonMobil, I have a proven ability to start new ventures, accelerate businesses, enter new markets, establish and develop strategic partnerships, and work collaboratively with all stakeholders. Using my T-shaped skill set, I have a proven ability to manage a business end to end, from setting the strategy to delivering sales growth and profitability, with full P&L, cashflow and balance sheet responsibility. I am looking for a challenging and exciting project in a fast-paced environment, where I can either lead or fit in a talented team to generate high growth. A quick learner (concepts, industries), and known for my entrepreneurial mindset, my resilience and my ability to create and nurture partnerships, I will thrive in analysing complex situations, designing and executing agile solutions. My digital and retail experience in various industries including gift cards, payments / fintech, gifting, entertainment, FMCG … can help me adapt to versatile environment.
- The growth of our successful Emma Stores concept cannot be only fulfilled with Owned & Operated stores. There is obviously a cashflow element, and a risk, but also a question of expertise. We know that we don’t know a lot of things in this field, hence we want to grow our expertise by adding a new channel to our Offline world: Franchise - With Emma Stores that are created and run by independent retailers, we want to target more locations, and to give the opportunity to talented retailers and also entrepreneurs to grow this business to unexpected heights - Since the Franchise world is new to us, but since speed remains our motto, we decide to create our first retail independent Emma stores under a dealership model, whilst we build our soon to be launched franchise program. Our first Independent Emma Stores are launched in Spain and France - The number of our Owned & Operated Emma Stores has now reached 16, in 5 countries - The overall Offline team has now grown to 130+ people across Europe, including team members in commercial, marketing, operations and store management roles - The department is now called Offline (to cover the three sub channels), and I was promoted Vice President - Member of the C Level
- After 18 extremely intense months of restructuring (teams and portfolio of wholesale partners), which lead to profitability, and a successful integration of the upsteam and downstream Operations teams, I was promoted Senior Director - The scope now includes Retail (Owned & Operated Emma Stores), after the successful launch of our first test in The Netherlands. A few more stores are launched across Europe, to understand the variables behind success or failure - It doesn’t go without some frictions with our existing Wholesale Partners, which see competition where we see growth opportunities. The point is to convince them that creating Emma Stores will participate in enhancing the Emma brand, hence generate more traction and traffic in their stores. - The team has now grown to 70 people
Joined the world Bed-in-a-Box online leader with exponential growth, to lead their Wholesale development in Europe. - Emma was created as an online business and is now a global online leader. However its attempts to tackle the still larger offline market had not been as successful so far. As very pragmatic successful leaders, its founders decided to create a dedicated team - Reporting directly to the CEO and co-founder, my role is to reorganise the pre-existing teams, to carve out the commercial, marketing and operational teams in order to give focus, momentum to a still small part of the business, and to turn Wholesale Europe into a profitable business, whilst growing it - Leading a team of around 50 people across Europe, located in several offices and remotely. One of the first actions was to give them optimism, visibility, and desire for success. It involved reshaping the teams, with some departures and arrivals, and showing them but also the rest of the teams that we could be successful - Quite a few tough negotiations and decisions with all our Wholesale partners across Europe, in order to achieve profitability. It included not being afraid of losing business and revenue for the sake of becoming stronger in the future - Negotiated internally the carve out of our operations, in order to get a dedicated ops team, from production & planning, to first mile, warehousing, last mile and customer service. The objective was to create expertise for the offline world, whilst our Global ops team was 150% committed to the success of a booming online business, and could not bring the service we needed - Integrated Etailers and Marketplaces into our portfolio, in addition to brick & mortar retailers across Europe - Launched our first Owned & Operated Emma Store in the Netherlands in Feb-23, as a test towards Retail
Nec Australasia is an importer and distributor of mostly natural cosmetics brands. I identified a gap in the market and sourced European suppliers that could help. I partnered with a European expert in the field, and leveraged my retail and online expertise to launch in Australia. Responsibilities • Set up the operating structure in Australia. • Responsible for all aspects of the business including: P&L ownership, sales, marketing, business development, sourcing of products and supply chain optimisation • Opened three sales channels: o Retail: grocery chains, pharmacies and beauty specialists (Chemist Warehouse, Priceline, Mecca, Sephora…), Discount Department Stores (Kmart, Big W, Target), Others o Website (www.neccosmetics.com) o online marketplaces (Amazon, eBay, Catch, Kogan, …) Signed Woolworths and Coles as our distribution channels. Contact me on: ✉ [email protected] ✆ +61 478 883 507 Insta: Mont_Lure_Soap
Helping Micromine (Software As A Service - SAAS) manage their partners (resellers) all across the globe. Includes daily management, budget and re-forecasts, contract negotiation, change of distribution model (Subscription), financial modeling...
Gift Cards & Payments - Business Solutions (previously Eco Friendly Design) currently collaborates with businesses in gifting, gift cards, payment, set-up of subsidiaries, launch of new businesses in Australia and Europe.
After helping BananaLab through my consulting business Gift Cards & Payments, I was offered to join them as a Co-founder and Director, predominantly taking care of Sales, Marketing and Finance. BananaLab is the 3.0 version of the usual experiences that can be found in the market, based on a concept that conquered Europe a few years ago (Eur 1bn market over there)