Bordeaux, Nouvelle-Aquitaine, France
For the past 10 years, I have been developing my expertise in designing activation programs for sports partners such as Caisse d'Épargne, SUEZ, Bigard, Vulco, as well as in marketing and commercial strategies for sports organizations like FF Handball, IMOCA, FDJ-SUEZ, and others. Today, I am the strategic partner for sports advertisers, leveraging my work experience. I offer comprehensive management of your activation program, from strategy to implementation, while remaining your point of contact and fully integrated into your working ecosystem (internal team and existing agencies).
Conseil en stratégie marketing et communication par le sport. - Positionnement et branding - Création de plans d'activations (event, digital, média sur les cibles internes et externes) - Coordination générale de la mise en place opérationnelle des activations - Relation avec les organisations sportives et athlètes - Reporting et optimisation du plan d'action - Détection d'opportunités sponsoring - Gestion budgétaire Contact : [email protected] I 06.09.16.07.58
Implementation of the marketing and sales strategy
Coordination et mise en place des plans d'activations : Groupe Bigard (partenariats rugby) et Vulco (ambassadeur Vincent Clerc)
BU Activations & Media
FRENCH HANDBALL FA As an handball specialist thanks to my previous experience I lead the FF Handball key account. My missions include / included to : Monitor the sales and marketing strategy – reworking, implementation, daily follow-up and reporting to the management Develop commercial offers in collaboration with the sales team Renew the 6 main contracts and partners of the FA : Caisse d'Epargne, Lidl, adidas, Préfon, Butagaz, Française des Jeux Monitor the implementation of the new website Number of partners in 2020 – Infront scope : 14 CONSULTANCY UNIT I lead consulting projects for brands, sports events, clubs or federation. This role include to : Develop strategic recommendation regarding clients' brief Develop marketing and communication strategies, implement deals contracted with a daily follow-up and reporting, renew contracts and upsell new business Bid for public tenders Number of clients : 19 including Edenred, FDJ, Interparfum, La Boulangère, Préfon, French Sailing FA, France Rugby 2023, IMOCA, Ultim, Vendée Globe, Vitality, B&B Hôtels Vital Concept 2018 WOMEN'S HANDBALL EHF EURO For this dedicated mission I was the key interlocutor for partners of the event. This role implied to lead the implementation of partners' activations and upsell VIP tickets/events. Number of partners (Organising Committee scope) : 2 Caisse d'Epargne, Renault Management : 2 people
B2Run is the Europe's largest corporate running series. Each year B2RUN attracts 230,000 participants in ten countries. • Oversee and ensure the implementation of 4 running events thanks to a team of 10 people • Monitor the budget – 800k€ • In charge of the business relationship with : - Partners : Allianz, Puma, Saguaro - LIDL, Daunat, I-RUN... - Public institutions : city councils of Paris, Nice, Bordeaux, Villeneuve d’Ascq, Lezennes and the Lille Europe Metropole - Stadiums : Allianz Riviera, Stade Pierre Mauroy, Matmut Atlantique, Stade Jean Bouin Management : 1 person
• Develop tools supporting Sales Department • Definition and creation of tailor-made offers for brands and rights-holders (FFGOLF, FFHB, FFHG, Team France de Voile, FDJ, France Galop...) • Tender : Ligue 1® & Ligue 2® Marketing Rights Agent