Dubai, United Arab Emirates
CEO of THA, part of the Armonia Group, with over 20 years of leadership experience across Europe, Asia and the Middle East. I lead a people and operations platform supporting destinations, cultural institutions, luxury retail environments, and mega events across the region. Previously CEO of Electra, I led a major regional transformation across the UAE and KSA and delivered landmark projects including Expo 2020 Dubai, the FIFA World Cup in Qatar, and Expo 2025 Osaka. I now continue to support Electra at board level. Driven by sustainable growth, localization, talent development, and long term legacy, I focus on building organizations that perform at scale and with cultural relevance. Let's Connect.
Driving the growth of a market-leading staffing and operations partner across global events, live experiences, retail, destinations, and cultural venues in the Middle East and beyond. Enabling brands and operators to deliver impactful experiences through exceptional talent, operational excellence, and seamless execution at scale.
For over 33 years, Electra has been supporting international and local event management agencies, architects, exhibition organisers and venues with event and exhibition contracting solutions in the Middle East. Solutions include custom made stands, exhibitions scenography, contracting and management, events décor and set up, semi-permanent museum exhibitions as well as tent and furniture rental services. With over 550 employees, Electra is comprised of experts in carpentry, steel, electricity, graphics, fabrics, and logistics. This includes a team of highly-skilled international engineers, projects managers, event managers, and designers.
As part of the increasing synergy between Groupe LEGENDRE and Celtic Global Services, International Director mission includes: - Management of 4 offices overseas (Shanghai, Hong-Kong, Ho Chi Minh & Dubai) with over 30 employees - International Key account sales management - Business development Overseas - Networks animation and coordination - Strategic planning for future International settlement International Director is part of the Executive Board of Groupe LEGENDRE. Group LEGENDRE worldwide activities include: - Multimodal transportation (air/sea/rail/road) with trucks own fleet in France (150 vehicles) & China (2 vehicles) - Project cargo (sectors include: oil & gas, mining, energy and water treatment) - Industrial Transfer - Logistic & Storage with over 200.000sqm of warehouses worldwide - Fine Arts & Events Logistic - Wine & Spirits logistic - Industrial packing - Sourcing & quality control
Set-up, development and management since 2008 of a Joint Venture for Group LEGENDRE in China and Vietnam offering transport, logistic and sourcing solutions. Logistic & purchasing services include: - Multimodal transportation (air/sea/rail/road) - Project cargo (sectors include: oil & gas, mining, energy and water treatment) - Fine Arts logistic - Wine & Spirits logistic - Industrial packing - Sourcing & quality control Managing 3 offices in Asia: Shanghai (China), Hong-Kong and Ho Chi Minh (Vietnam) with 20 employees.
- Marketing manager for the online shopping website - Development of web marketing campaign ((buzz, blog, website) - Traffic optimization and creation of CRM tools - Local Advertising campaign management (store opening, sales) - Participation into National advertising campaign (EURO 2008, back to school)
- Collection management for EEMEA Retail (Eastern Europe, Middle East, Africa) - Sourcing and offers selection (SMU’s, Retails specials, leftovers) - Sales follow-up and marketing operations hook-up - Supply Chain management for delivery in stores