France
I turn technological complexity into intuitive experiences for high-stakes operational services. Currently, I lead the end-to-end experience for a mobility leader—from the first pixel to in-car integration—with a single mission: transforming technological innovation into a daily standard. What I bring to Product Strategy: 🔹 SYSTEMIC DESIGN (Phygital & Digital) With a background in Industrial Design, I don't just design isolated interfaces—I build ecosystems. My priority is ensuring seamless continuity between physical infrastructure and digital touchpoints by integrating real-world constraints: hardware limitations, environmental context, and user stress. 🔹 COGNITIVE EFFICIENCY & MASS ADOPTION Mastering complexity means making it invisible. My approach focuses on minimizing cognitive load to ensure 100% autonomous usage, even for critical journeys. By removing friction, I eliminate the primary barrier to entry for the mass market. 🔹 DESIGN AS A BUSINESS LEVER Design is a strategic investment, not a cost center. Partnering with Product and Tech teams, I translate scaling challenges into measurable outcomes: optimized retention, accelerated adoption, and significant reductions in customer support overhead. My obsession: Intentional Design. Creating services where every interaction has a purpose, turning a technical necessity into a trusted, fluid, and memorable experience.
Strategic Product & Ecosystem Leadership: Co-piloting the design vision across all touchpoints (Mobile, Web, In-car). Built a global trust system linking app software to physical hardware. Critical Flow Optimization & Friction Reduction: Redesigned the charging journey (reduced to 3 key interactions) and integrated proactive features (Live Activities, real-time notifications). Goal: transform a complex technical process into a serene and predictable service. Sensory Design & Embedded Mobility: Leading experience design for Apple CarPlay and Android Auto. Integrated sonic signatures and haptic feedback to ensure multi-sensory reassurance during physical interaction with charging stations. Leadership & "Just Enough" Culture: Mentoring multidisciplinary squads (16+ developers, 2 designers). Established a methodology based on "Design of Intent" to balance technical velocity, business requirements, and high-quality usage.
I specialize in mobility and services, designing applications for iPhone, iPad, Windows Phone and other interactive devices. Applications for medical staff, public transport, retail, and interfaces for technical equipment, are some examples. Starting from audits, user research, benchmarking and defining the needs with the client. Going through conception, scenarios and wireframes. I work together with graphic designers and developers, to ensure the follow-up. I've also designed multiple websites (B2C, B2B, Intranet) and organized user tests.