Amstelveen, North Holland, Netherlands
I’m a senior professional with a passion for aviation and design, bringing 8+ years of experience in the aerospace industry. As Senior Marketing & Communications Manager at SkyTeam, I lead a multidisciplinary team across Brand, Marketing, Communications and Social Media. Working closely with member airlines and strategic partners, I help shape and strengthen the SkyTeam brand, ensuring a consistent and impactful presence across global markets.
- Led internal communications strategy and content creation for divisional customer satisfaction program - Led maintenance of Marketing & Sales Academy SharePoint HUB site - Led integration of Net Promoter Score as key customer loyalty metric for divisional executive dashboard - Assisted to various customer-centric initiatives as part of Airbus’ ‘Next Chapter' transformation strategy - Assisted to development of training material to support Marketing & Sales competence strategy
- Built and launched website - Led content creation for Facebook and Instagram - Ran targeted social campaigns to boost brand awareness
Main task (graduate thesis) was to implement a knowledge base in a Microsoft SharePoint environment aimed at streamlining press relations activities. Coordinated amongst internal stakeholders to establish governance of the platform and developed a communications strategy to present the system and its benefits within the division. Also contributed to social media content creation, the implementation of cloud-based marketing solutions and the realization of AFKLMP events.
Main task (undergraduate thesis) was to evaluate feasibility of outsourcing production processes to trigger business growth. Also responsible for: - Development of client social media campaigns (Facebook Ads, Google Ads) - Creation of graphic design content (Adobe Photoshop) - Management of web design tasks (WordPress)