Brooklyn, New York, United States
WRITER | PRODUCER | CREATIVE •Conceptual writer, producer and creative consultant that captivates target audiences with inspired creative content and storytelling that expresses a brand’s true value ensuring connective engagement of target audiences through the development of authentic brand culture. .• Produced over 30 original shows for digital platforms, namely YouTube and Microsoft Xbox.
• Develop brand voice and oversee all written materials and image messaging across all channels ensuring out of house PR and showrooms are clear and remain cohesive. • Collaborate on creative development of prints and design style based on trends with primary focus on innovation. • Develop and oversee brand copy, voice, and image messaging across all channels ensuring out of house PR and showrooms remain cohesive. • Produce lookbook and campaign shoots in NY, London, and Paris. • Handle post fashion week sales appointments and liaise with all out of house representation between collections.
Conceptualizes and delivers compelling digital content and communications across luxury consumer markets, with high-end clientele in arts, entertainment, music and fashion. Partners with renowned international media, advertising, marketing, and public relations agencies in the US and Europe to develop campaigns, video content, and copy for digital and offline industry communication and publications. KEY PROJECTS: • Created brand voice, story, and copy for RTW brand MATAR for website, press releases and Woolmark Prize and features including Vogue Italia + Vogue Gioiello US Protagonists event for the launch of MATAR fine jewelry collection SS18 in collaboration with Let Elephants Be Elephants. • On-Air Director, Senior Copy Editor and Digital Producer supervising, coordinating and strategically managing all facets of digital content creation for shows, “The Run” and “The Committee” on BEN Network. Hired and Oversaw writing team reviewing all copy, booking guests, and delegating topics from business entertainment and political news cycles. Featured guests Judith Miller, Eric Alterman, Anthony Hayden-Guest, Ed Rubenstien, Avram Ludwig, Chris Atamian, and Anders Corr. • Editorial writer for The Kinsky covering fashion and art in New York City. • Created voice and copy for the launch of Tidal NY at the Brooklyn and Whitney Museums. • Developed brand voice and copy for investor decks for multiple immersive dining and entertainment experiences and ultra high-end retail developments for The Aviva Collective and 4Front Hospitality Group. • Created brand voice, story, and copy including press releases for costume and interior design company The Aviva Collective.
Notable Projects: • Digital producer supervising, coordinating, and strategically managing all content creation from concept to shoot for The Guardian UK's Sali Hughes On Beauty segments shot in NYC. • Digital producer supervising, coordinating, and strategically managing all digital content creation for iconic brand, Bumble&bumble, during the inaugural New York Fashion Week Men's shows SS16. Collaborated and directly contributed to creative concept through to fruition. • Digital producer supervising, coordinating and strategically managing digital content creation for all Wallflower Jeans commercials featuring, "MyLifeAsEva" star Eva Gutowski. Collaborated with team on all preproduction creative. Quickly executed rewrites during filming, ensuring the client, talent, and production needs were finely attuned and resourcefully met.