Atlanta, Georgia, United States
Centro (www.centro.net) provides unified, cloud-based software to simplify digital media operations. With an enterprise DSP at its core, Basis, our media management platform streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Our holistic approach gives marketers a single system of record to fulfill their research, planning, buying, optimization and reporting needs. Since 2001, Centro has successfully planned and executed more than 100,000 local and national campaigns across all digital display platforms and ad format types.
Media Director for an innovative advertising shop in Nashville where I oversaw all media strategy, planning and buying, as well as social media strategy and implementation for the agency. Results-driven media strategist for various digital, social media, print, out-of-home and broadcast campaigns. Well-versed in interacting with clients, account management and the creative team. Writer published on CMO.com and AllFacebook.com, as well as agency POVs. Analyst, skilled at crafting predictive analyses for campaigns as well as post-campaign reporting/insights.