Benoit MOREAU

Regional Sales Director Asia-Pacific at Aquila Catamarans | Driving Growth in the Marine Industry

Ho Chi Minh City Metropolitan Area

About

With over 25 years of experience across Europe, Africa, and Asia, I’ve held key roles as Project Manager, COO, Sales Director, and Brands Director. For the past 15 years, I’ve focused on the luxury yacht sales and services in Asia market, co-founding CAPE-10 in China and leading Tam Son Yachting in Vietnam, successfully representing top brands like Azimut Yachts, Beneteau, Lagoon sailing catamarans, and Saxdor Yachts. Now, I am excited to join AQUILA Catamarans as Regional Sales Director Asia-Pacific, a pivotal step for both the company and myself as we build on a strategy of steady growth and network development. I’m ready to manage and expand AQUILA’s dealer network throughout the region, cultivate new partnerships, and drive sales growth, bringing innovative power catamarans to a sophisticated clientele.

Experience

  • Regional Sales Director Asia-Pacific at Aquila Catamarans
    Mar 2025 - Present · 1 yr 4 mos

    • Dealer Relationship Management • Sales Strategy & Execution • Training & Development • Market Research & Analysis

  • TAM SON YACHTING (Ho Chi Minh City, Vietnam)
    • Chief Operating Officer / Brands Director
      Apr 2019 - Oct 2024 · 5 yrs 7 mos

      AZIMUT Yachts, BÉNÉTEAU (sail/power), LAGOON catamarans and SAXDOR Yachts VIETNAM

    • Brands Director
      Oct 2016 - Oct 2024 · 8 yrs 1 mo

      Tam Son Yachting is proud to be the official distributor for Groupe Bénéteau in Vietnam, introducing Bénéteau sailing and power boats, Lagoon catamarans and Monte Carlo Yachts since 2017. In 2018 we added Zodiac Nautic to extend our range of products for Vietnam market. In 2020, Azimut Yachts appointed Tam Son Yachting as their official distributor for Vietnam market. More recently, Tam Son Yachting became in 2021 the new distributor for Saxdor Yachts and Iguana Yachts for Vietnam. Tam Son Yachting belongs to Tam Son International, leading pioneer in luxury retail operations in Vietnam and part of OPENASIA Group. Awards: 2018 Lagoon best sales growth 2019 Luxuo Asia Award: world-class yacht of the year Lagoon Seventy 8 2020 Robb Report Best of the Best Award: Best Yachting Company of the year

  • Co-founder and owner, Sales & Development Director at CAPE-10 Co., Ltd.
    Jun 2009 - Sep 2016 · 7 yrs 4 mos

    Yachts sales, nautical services, consulting & events. French wholly owned foreign enterprise specialized in luxury yachts sales and services. Exclusive authorized dealer for French brands Beneteau and Lagoon and Italian brand Monte Carlo Yachts. Main responsibilities: • Sales & Development Director, acting as Deputy General Manager, Member of the Board of Directors • Yachts Sales & business development in Shandong province and North China, including Beijing/Tianjin • Recruitment, training and management of the sales and marketing team (6 persons) • Annual Plan and budgets, Targets set up and Action Plans, monthly sales reporting and review • Define and implement sales strategies, promotions and incentives • Employees annual appraisal system and incentive • Boat order and supply chain (from shipyard to client’s handover in China) • Yachts brands relationship and new yachts brands investigation, market and competition review • Customer Satisfaction index • Marketing operational tools development • Boat shows, promotional events and joint events 2015: CAPE-10 organizes the first Asia Barracuda Tour in Qingdao with Beneteau support. For two days, Beneteau Barracuda boats owners, customers, partners, local fishing club members, and journalists met up for this one-design fishing competition. 2013-2014: Diversification and step up into super yachts world with Monte Carlo Yachts dealership. Award: 2013 Lagoon Asia best sales performance, with the 4 largest units of the range sold in Qingdao 2011-2012: Structuration and growth, second dealership with Lagoon catamarans (April 2011) Award: 2011 Beneteau Asia Best Customer Service 2009-2010: Company launch and first dealership with Beneteau sail and Beneteau power (November 2009) Award: 2010 Beneteau Asia best sales performance for Beneteau sail, with government order of 10 racing sailing boats

  • Veolia Water (7 yrs 5 mos)
    • Chief Operation Officer - Operation & Maintenance Manager
      Mar 2004 - May 2009 · 5 yrs 3 mos

      Waste water treatment plant (Qingdao) and Industrial water treatment plant (Tianjin) Acting as Deputy General Manager in charge of plants operation and maintenance (180 employees) • Plant construction and commissioning monitoring • Two plants operation and maintenance management • Health & Safety, Laboratory, Technical Dpt, Environmental Management System supervision

    • Project Manager
      Jan 2002 - Feb 2004 · 2 yrs 2 mos

      Industrial Process Water Treatment Plant design and construction Project Manager leading a team of 4 persons • Project Management, plant design, request for quotation and purchase order, on site construction, suppliers supervision, plant commissioning, technical documentation writing

  • Manager Project Management at Ministère des Affaires étrangères - Projet UNICAM 2000
    Nov 1999 - Sep 2001 · 1 yr 11 mos

    French Cooperation’s project: logistical support for Cameroonians Universities • budget management, educational facilities purchase, continuing education, forum organization for North Cameroon • Research & study: “Rendre le Lac de Dang à la Vie”, to purify a local lake