Singapore, Singapore
E-commerce commercial leader with 10 years of P&L ownership across Southeast Asia & Oceania, the UK, and global. I build and grow direct channels for premium consumer brands — driving revenue, market share, and profit through D2C strategy, co-brand partnerships, and performance-led commercial execution. Most recently at Samsung Electronics, leading e-commerce channels across Southeast Asia and Oceania. Previously delivered best-in-Europe results for Samsung UK across two consecutive flagship launches. I build AI tools such as market intelligence analysis and data led insights automation — using Python, Streamlit, and the Anthropic API. I'm interested in how commercial teams can independently use AI to make faster, more impactful decisions. Open to conversations about senior e-commerce and commercial roles in Singapore.
Commercial owner for Samsung’s e-commerce channels across South East Asia and Oceania driving record revenue for smartphone and other categories. Channels include EPP (employee purchase programme)l, SMB (small medium business), Partnerships and ePromoter. - Utilising best practice and leading regional teams, improved new product launch sales by 1.2x YoY. - Overhauled user journey with customer insights increasing quality visits by 1.2x and CTR by 1.3x. - Drove new growth initiatives with leading banks to increase revenue by 1.4x, and active users 1.2x. - Launched key co-branded strategic partnerships in 4 countries with leading brands.
Category managed smartphones for Samsung's e-commerce channels, Samsung.com, Business and Student sites.
Category managed Galaxy Tablet & Laptop portfolio for Samsung's e-commerce channels including Samsung.com, Business and Student sites. - Launched 5+ flagship products into UK market, consistently achieving #1 sales in Europe, while balancing compliance, operational and commercial ambitions - In face of PR challenge, led cross functional teams including legal, compliance and merchandising to managing the existing risk and overhaul business process to significantly reduce future risk - Overhauled Trade In promotional programme, increasing redemption by over 24%, increased customer satisfaction and regularity compliance - Launched several ‘Never Been Done Before’ co-brand campaigns, including with NVIDIA, Marks & Spencer and Intel, increasing customer reach to over 5M impressions and $2M in revenue - Increased share of business by 3%, year on year, by identifying and targeting audiences with bespoke promotional offers and customer journey
Managed the Pro Audio/Visual (AV) strategy, identified and onboarded new market-leading brands. - Led business strategy and entrance into the LED market and secured partnerships with Leyard and Unilumin, the two top LED brands worldwide - Overhauled marketing campaigns to be more customer focused, delivered 50% more revenue per quarter and improved ROI - Designed and implemented sales incentives, delivered 2x average order value - Delivered best ever P&L, with record revenue while improving profitability and reducing aging
Led the Razer.com e-commerce strategy globally for the fastest growing categories (including mice and audio). Best ever results including achieving 2020 1H revenue target in May, reversing 2-year decline Created and led campaigns delivering record revenue, including a 1000% ROI campaign Collaborated and led cross-functional marketing and content creation resulting in twice the usual engagement (e.g. page views, CTR etc.) Developed and executed a CSR campaign, hitting our fund-raising goal in half the projected time
Led ecosystem categories (Galaxy Watches, Tablets and Laptops), delivered best in country and region growth for New Zealand and the Pacific Islands. - Launched 6+ flagship products, consistently achieving #1 sales in Asia Pacific, and top market share globally by ensuring best in class market execution, channel coverage and product positioning - Ensured continued product regulatory compliance by working with Samsung HQ and local legal teams - Best in region revenue growth (Asia Pacific), >20% year on year - Best in region market share growth (Asia Pacific), >5% year on year - Accelerated growth channels revenue by 85% in 6 months by optimising product mix