Dubai, United Arab Emirates
I lead a high-performing team dedicated to crafting strategies that shift perceptions, unlock opportunities, and drive business growth. With over 27 years in marketing and 33 years in IT, I bring a blend of creative and technical expertise that helps deliver impactful, customer-centric solutions. I’m passionate about the ever-evolving IT landscape and thrive on finding innovative ways to communicate value, differentiate from the competition, and build lasting relationships. My leadership style is shaped by my Gallup CliftonStrengths—Achiever, Analytical, Maximizer, Arranger, and Context—which guide my approach to strategy, execution, and team development. Whether it's leading digital transformation, aligning marketing with business goals, or mentoring future leaders, I’m driven by a commitment to excellence and meaningful impact.
As the Dell Partner Marketing Director, I focus on developing and implementing marketing strategies for our partners to drive growth and increase brand visibility in the region. I oversee a team of marketing experts and collaborate with various teams to ensure our strategies are in sync with our partners' needs. Recently, I expanded my responsibilities to include Central and Eastern Europe (CEE) along with the META region.
As the Marketing Director in the META region, I lead the creation and execution of marketing strategies to drive growth and boost brand presence across different segments. I manage a team of marketing professionals and work closely with other departments to ensure our efforts align with business goals.
As the Marketing Lead for the Middle East, I oversee a diverse and dynamic team that delivers innovative and effective marketing solutions across various segments, including end users, channel partners, distributors, and consumers.
At Microsoft, I oversaw and directed marketing strategies for the world's largest hardware OEMs, local OEMs, and resellers of Microsoft software. I developed and executed marketing campaigns that increased product adoption and customer engagement. I collaborated with global teams to ensure consistency in messaging and branding across different regions. I also managed relationships with key partners and stakeholders, ensuring alignment with business objectives.
Starting as a trainee in 1992, I built a dynamic career within Dell’s EMEA technical training department, advancing to Senior Technical Trainer. In this role, I delivered high-impact training to internal teams and external partners, driving product expertise and operational excellence. Later, I transitioned into EMEA Product Marketing, where I served as Product Manager across multiple Dell business lines. I led go-to-market strategies, collaborated with cross-functional teams, and shaped product positioning to align with regional market dynamics and customer needs.