Ben M.

Strategic Senior Product & Channel Manager | Expertise in Marketing, Communications, & Sales | Driving Innovation and Revenue Growth

Wilmington, North Carolina, United States

About

Experience

  • Stanley Black & Decker, Inc. (9 yrs)
    • Senior Channel Marketing Manager
      Jun 2023 - Present · 3 yrs 2 mos

    • Channel Marketing Manager - Power Tools, Outdoor, FAS & Home Products
      Mar 2021 - Jun 2023 · 2 yrs 4 mos

    • Senior Product Marketing Manager - DEWALT & Craftsman Outdoor Product
      Aug 2019 - Mar 2021 · 1 yr 8 mos

  • TSL Marketing ()
    • Sr. Sales Executive/ Digital Marketing Strategist/ Content Marketing/ Lead Generation
      Jan 2015 - Aug 2017 · 2 yrs 8 mos

      TSL Marketing is an innovative, integrated, full service, global marketing agency who's primary objective is to help clients increase sales, acquire new customers and improve sales performance. Roles and Responsibilities Include: *Assisting & managing over 250 clients in implementation and execution of TSL’s fully integrated marketing campaigns *Providing go-to-market recommendations, develop year long marketing plans, and outline marketing priorities based on clients’ needs, skill level, future growth and budget *Utilization and integration of automated marketing tools, including Marketo and HubSpot, helping drive traffic towards and develop net new revenue for clients. *Proficient knowledge of various CRM’s including Salesforce and VanillaSoft *Work closely with IT corporations and distributors including; IBM, HP, SAP & Arrow.

    • Sales Executive & Strategy Consultant
      May 2011 - Jan 2015 · 3 yrs 9 mos

    • Associate Enterprise Account Executive
      Aug 2010 - May 2011 · 10 mos

  • Marketing Specialist at Trigger Agency
    Aug 2007 - May 2008 · 10 mos

    Further developed Trigger Marketing's brand awareness through focused marketing efforts Managed clientele to ensure events were properly organized and staffed Recruited vendors through various marketing platforms Created and maintained data registry of advertising sales and leads