Ben J. L.

Passion for Sales, Marketing, Strategy & Innovations | FMCG

Germany

About

Working in the FMCG industry for over 10 years. My journey over the years began in marketing, where I not only acquired a deep understanding of the consumer goods market and extensive commercial management experience, but also learned a lot about spirits, sparkling wines and wines. Over the years, I have been able to get to know production facilities in various countries and I also enjoy continuing my education in this area in my private life. I currently work as a Sales Manager for the market leader for quality sparkling wines and sell internationally and nationally successful brands such as Henkell Sekt, Freixenet Cava, Mionetto Prosecco, Alfred Gratien Champagne, Ron Barceló, Mangaroca Batida and many more. My ambition is to share my knowledge, to inspire and connect people, to awaken their senses for the beautiful things and all the special moments. It is a great personal concern of mine to bring consumers even closer to the whole variety of spirits and sparkling wine and thus to inspire people for the products. Successfully completed the WSET Wine & Spirits Level II -> You can find more information at: https://www.henkell-freixenet.com/de/index.html

Experience

  • Regional Manager Northern & Western Germany On-Trade at Caffo Deutschland GmbH
    Jun 2026 - Present · 1 mo

  • Sales Manager On-Trade at Henkell Freixenet
    Jul 2022 - Jun 2026 · 4 yrs

    || On-Trade & Wholesaler Management || Sales, Distribution & Marketing Management || Budget responsibility || Responsible for the region North Rhine Westphalia, Osnabrück, Koblenz and East Frisian Islands. Brands: Henkell | Freixenet | Alfred Gratien | Mionetto | Ron Barceló | Mangaroca Batida | Wodka Gorbatschow | Gratien & Meyer | Kuemmerling | POTT | Menger Krug | Vueve Emille | Fürst von Metternich | Licor43 | Villa Massa | Martin Miller | Yellow Rose | LOLEA

  • Senior Key-Account-Manager at Dovgan GmbH
    Apr 2022 - Jul 2022 · 4 mos

    || Distributor & Key Account Management || Commerciale, Sales & Marketing Management || Diverse dry food / assortment portfolio (own & distribution brands)

  • Country Manager G-A-S at Organika Vodka
    Apr 2022 - Jul 2022 · 4 mos

    || Full P&L responsibility || Distributor & Key Account Management || Commerciale, Sales & Marketing Management > Organika Vodka is distributed by Dovgan GmbH Germany

  • Senior Brand Manager Spirits & Mixers | Own & Distribution Brands at MBG International Premium Brands GmbH
    Apr 2019 - Mar 2022 · 3 yrs

    Brand Management: 9 MILE Vodka | Crystal Head Vodka | SEARS Gin | Puerto de Indias Gin | Silent Pool Gin | Mermaid Gin | Colombian Aged Gin | Sylvius Gin | Dictador Rum | Cutty Sark Blended Scotch Whisky | GOLDBERG & SONS | MAHIKI Coconut Rum | DOS MAS | MEYER'S BITTER | JOHN'S Natural Cordial | MEXARRIBA