Peru
In my role now I am Responsible for the implementation and management of the distribution in Latam Caribbean , Center and South America markets , portfolio construction, financial planning by country, construction of the import model, considering taxes, agreements and benefits of free trade between countries, configuration of accounting back office and legal support for opening branches. Evaluation, Selection and Negotiation with Distributors, Development of financial and commercial analysis, development of business plan, commercial, trade, marketing forecasting and for periods of 1-3-5 years.
My mission is to define with great precision the vision, purpose and mission of the organization that I head, in order to guide the daily activity that will be carried out for the development of maximum value for the company and the development of the national and international market, based in the development and marketing of QUINOA-based products within the category of Snacks, Energy Bars, Cookies and Cereals.
Bang Energy Performance Beverages and Sports Nutrition has been producing epic innovations for 25 years. We engage in an unrelenting pursuit to create trendsetting appearance and performance enhancing inventions. Our sports nutrition and beverage innovations are backed by 27 double-blind placebo controlled Gold Standard University studies. Likewise, our marketing and distribution has been discussed for its excellence by such prestigious news outlets as Forbes and Wells Fargo. In my role now I am Responsible for the implementation and management of the distribution of Bang Energy in the Center and South America, portfolio construction, financial planning by country, construction of the import model, considering taxes, agreements and benefits of free trade between countries, configuration of accounting back office and legal support for opening branches. Evaluation, Selection and Negotiation with Distributors, Development of financial and commercial analysis, development of business plan, commercial, trade, marketing forecasting and for periods of 1-3-5 years.
Grupo Vallenorte holding de empresas productoras, logísticas y comercializadoras peruana, dedicada a la producción y comercialización de arroz y marcas terceras con mas de 50 años en el mercado nacional.
- Responsible to maximize long term profitable volume growth of Brands for Monster Energy Company within the manager territory. - To explore and fully develop the market potential of managed territory, build benchmark capabilities of the Business System. - To protect and enhance the global brand image an reputation of the Monster Energy Company products and the business.
- Responsible for the profitable growth of the brand in the country. - Responsible for the creation of the development strategy and business plan in Peru, as well as providing support to the importer in Bolivia. - Responsible for the development of the annual strategic plan and tactical work semester for each regional distributor, including monthly, quarterly and semi-annual goals; as well as encouraging them to meet and exceed the sales volume, increase the market share and exploit business opportunities within their region. - Responsible for the negotiation with the main distribution channels as, supermarkets, convenience stores and dealers nationwide, and maintaining the relationship with key customers throughout Peru. - Guidance to the sales/trade staff in charge of the different commercialization channels as well as indirectly to the supervisors of the sellers of the regional distributors/dealers in order to reach the brand sales objectives of the region. - Responsible for the development and implementation of advertising strategies and direct communication, the use of public relations tools, BTL and management of social networks directly or with the support of agencies depending, on the size of the project.