Ben Nickerson

CRM & Business Strategy Leader | Boston Red Sox | Salesforce & Dynamics | Bridging technology and business strategy since 2009

Portland, Maine Metropolitan Area

About

An "accidental admin", I have more than ten years of experience implementing and administering both Salesforce and Microsoft Dynamics CRM platforms. Currently, I am the Senior Manager, CRM at the Boston Red Sox, overseeing the organization's Salesforce platform spanning fifteen business units and more than 170 users.

Experience

  • Boston Red Sox (10 yrs 4 mos)
    • Senior Manager, CRM
      Feb 2022 - Present · 4 yrs 5 mos

    • CRM Analyst
      Mar 2016 - Feb 2022 · 6 yrs

      Responsible for effective configuration, operation, and maintenance of systems and related infrastructure for a Microsoft Dynamics CRM environment. Administer the CRM applications and responsible for maintaining the CRM systems, monitoring end-user usage of systems and performing daily administrative tasks. Also responsible for ensuring that system hardware, operating systems, software systems, and related processes adhere to organizational performance measures and best practices. While primarily dealing with the CRM environment, also involved in other data analytics and reporting projects in the IT infrastructure. Work closely with CRM user community on their business requirements and partner with other IT members and external partners on designing and implementing technical solutions.

  • Marketing Operations Manager at Boston Celtics
    May 2012 - Mar 2016 · 3 yrs 11 mos

    Manage and develop the organization’s marketing systems including Microsoft Dynamics CRM 2013, Fan Manager & email database as well as support all aspects of the organization’s sales and marketing process including lead generation, campaign performance tracking and analytics.

  • Sales Representative at Consumer United
    Sep 2011 - Apr 2012 · 8 mos

  • Front Row Marketing Services (1 yr 3 mos)
    • Assistant Director of Ticket Sales
      Oct 2010 - Sep 2011 · 1 yr

      Ticket sales for the Portland Pirates on behalf of Front Row Marketing Services

    • Account Executive
      Jul 2010 - Oct 2010 · 4 mos

      Ticket sales for the Portland Pirates on behalf of Front Row Marketing Services

  • Account Executive at Portland Pirates
    Jan 2009 - Jul 2010 · 1 yr 7 mos

    Ticket sales for the Portland Pirates