Frankfurt, Hesse, Germany
Industry Expertise: FMCG (Beauty), Luxury Goods (Jewellery, Watches, Fashion), Pharma, Live Marketing B2B & B2C Skills: Brand Strategy Brand Management E-commerce Team Leadership International Experience Creative Strategy / Development Marketing Strategy, Development and Plan Execution Budget Planning & Negotiations Benchmarking/ definition KPIs Project Management Customer Journey Public Speaking and presentation skills Music Management and Supervision Trend Scouting Producing (film, photoshooting & print) Event Management Entertainment & Celebrity Negotiations Media Planning & Buying
Benjamin is a marketing all-around talent and an expert in brand strategy/management, customer jouney, benchmarking/KPIs, storytelling, concept development and execution (face to face, digital and classic marketing), content marketing, event management, trend scouting, advertising productions (photo, film, tv commercials, ad campaigns and marketing materials), media strategy/planning, contract negotiations (advertising contracts and celebrity testimonials) and budgeting (responsible for budgets up to 8 Million Euro). He is an experienced leader managing his own departments and project teams with up to 300 employees. He has negotiated many celebrity collaborations, including Katy Perry, Georgia May Jagger, Poppy Delevingne, Photographer Ellen von Unwerth, and Formula 1 Driver Nico Rosberg. He is fluent in German and English and has been responsible for territories all over the world over the last 20 years, with a focus on Europe, Asia and North America.
Strategic and executive responsibility for building and managing the TAUTROPFEN natural cosmetics brand and e-commerce channels.
Brand and product development for the Ecomedic brand and product lines. Shortened term due to Corona virus.
- Limited term project - setting up a long term marketing strategy and plan for the brand including rebranding of company - Driving ongoing evolution of corporate brand message and visual standards - Setting up the system for development, management and execution of a marketing plan, strategy and budget incl. benchmarking and KPIs - Management of the development and execution of marketing initiatives and creation of standard practices and procedures to streamline execution by team. - Engaging in industry thought leadership through publishing and speaking. - Monitoring key industry, experiential and marketing trends and developing opportunities to incorporate those trends and learnings into corporate and client initiatives.